UFC Sacks Veteran Cut Man ‘Stitch’ Duran Over Reebok Comments

Stitch Duran

Jacob ‘Stitch’ Duran had some comments to make on the recent UFC-Reebok deal, claiming that the landmark partnership would chase corner men from the promotion in to the world of boxing.

Duran has worked in boxing for many years, and as the most well known cut man in the UFC for a long while now, and has even described fighters in the promotion as his children:

“These guys are like my children,” says the 57-year old. “There’s a father, there’s a mother, there’s a wife out there that’s concerned, so I try to make sure that they’re okay.”

He posted to Twitter recently that the Reebok deal means he loses all other sponsors and takes a big hit in the bank account as a result, with no compensation from the sports apparel giant or the UFC:

Duran also spoke with BloodyElbow yesterday on the matter:

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Yes. I understand why my old sponsors used to come to me, because I gave them exposure. Before a fighter entered the cage or between rounds you’d see me and my vest on camera. No reason Reebok couldn’t be getting that exposure now. I wonder if Reebok realizes they are missing a nice piece of real estate.

We told our concerns to our higher ups who brought them to their higher ups but we were informed it’s a no-go. We were told there’s nothing left in the kitty for us so there wasn’t much we could do.

I don’t think they did this out of malice. Not at all. Really, what I think is we might be doing too good of job where they just maybe forgot about us. I also don’t think they thought about or understood what kind of value we could give them.


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It will come as bad news to fans of the sport that the UFC has decided to can Duran for his comments over the UFC-Reebok deal, in what is quite a surprising and somewhat alarming turn of events:

With UFC featherweight champion Jose Aldo’s recent damning of the deal, eyebrows are going to be raised over this questionable move by the UFC brass. After losing Burt Watson earlier this year, the UFC doesn’t seem to limit their axe swinging ways to just the fighters.

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We’ll keep you guys updated as the story develops more, but perhaps ‘Stitch’ is better suited to the square circle, having previously cornered many championship fights over the years, ost recently for Chris Algieri as he took on Amir Khan.

What do you make of this, is it example setting, or just plain double standards by a money driven organization?