Having the gift of the gab is an increasingly important asset for a fighter looking to make it big in the UFC.

There are numerous examples in the sport of fighters who’ve managed to use their skills on the mic to gain attention, land higher-profile fights, make more money, and speed up their path to title shots and superstardom.

However, the trouble with talking all that trash is that you then have to back it all up in the Octagon, and if you don’t, then you’ll never be allowed to forget it.

In this article, we’ll look at 10 classic examples of fighters who talked down to their opponents, raised themselves up on a pedestal, and then came crashing face-first back down to earth.