Report – UFC 259 Scores 800,000 PPV Buys Globally

UFC 259

Last weekend’s UFC 259 pay-per-view event, which featured a fifteen-fight card, including a tripleheader of undisputed championship fights, has reportedly garnered a total buy-rate of 800,000 purchases globally. 

Stacked from top to bottom with talent, UFC 259 was billed by many in the community as a possible Event of the Year contender when 2021 eventually draws to a close. 

Opening our triple-threat of title fights, a bantamweight affair between Petr Yan and Aljamain Sterling ended in controversial circumstances, and a championship changing hands after Yan landed an illegal knee to a grounded Sterling in the fourth round, resulting in an eventual disqualification loss.

In our co-main event, two-weight world champion, Amanda Nunes managed her second successful defence of the featherweight championship via a dominant opening round submission of former Invicta FC 145-pound titleholder, Megan Anderson. Stunning the Australian on the feet, Nunes eventually took Anderson down, before locking up a taut triangle armbar for the victory. The defeat marked Anderson’s last fight on her Octagon deal, and she’s now expected to test free agency.

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Rounding out our trio of title fights and taking main event honours, Jan Blachowicz knocked back current middleweight titleholder, Israel Adesanya — preventing the City Kickboxing mainstay from becoming a two-weight world champion held simultaneously. 

Utilising his grappling and offensive wrestling in the fourth and fifth rounds, Blachowicz twice forced Adesanya to the canvas, on his way to a deserved unanimous decision victory.

According to a report from John Ourand from Sports Business Journal — UFC 259 amassed 600,000 pay-per-view purchases in the domestic United States market via ESPN+, as well as a further 200,000 buys globally — resulting in an 800,000 buy-rate.

Coming as the promotion’s third pay-per-view event of the year, the showcase fell considerably wide of UFC 257 in January, which scored a whopping 1.6 million pay-per-view purchases, as former interim lightweight champion, Dustin Poirier stopped former two-weight world champion, Conor McGregor with strikes in a rematch. That card came as the second highest-selling event in promotional history, behind UFC 229: Khabib vs. McGregor which turned over a staggering 2.4 million purchases.