UFC 251 Reportedly Generates Over 1 Million Buys On ESPN+

UFC 251

UFC 251 was expected to be a lucrative success and that appears to be the case.

The pay-per-view event kicked off the Fight Island events this past weekend with a stacked card that saw three title fights.

The most anticipated fight, of course, was the new welterweight title headliner between Kamaru Usman and Jorge Masvidal. Masvidal — one of the biggest stars in the promotion today — notably stepped in on six days notice which meant the event was going to garner much more interest.

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UFC president Dana White even claimed it was trending higher than a Conor McGregor fight and it looks like that was the case according to The Athletic who report it generated approximately 1.3 million buys on ESPN+.

UFC 251 Shows Masvidal Is A Draw

That puts it as one of the highest selling pay-per-views in promotional history as UFC 229 aside, it generated the most buys since UFC 202 in 2016 which featured the rematch between Conor McGregor and Nate Diaz.

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Masvidal — who previously had a pay dispute with the UFC for not being paid his worth for what he brought in — certainly feels vindicated by his stance as he commented soon after the report came out.

“The overwhelming amount of support I have received before, during, and after this journey has been humbling. Still got a lot of goals to meet. All of you that tuned in to see me win, thank you. Those that tuned in to see me lose, thank you.

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“I want to thank God for allowing me to be able to provide for my family during a time of crisis and the best is yet to come #theresurrection”

It’s now a certainty — Masvidal clearly moves the needle.

What do you make of the number of buys UFC 251 generated?