Jorge Masvidal tipped to snap retirement in title fight with Leon Edwards at UFC 300: ‘It’s all based off marketing’

Jorge Masvidal tipped to make UFC 300 comeback in title siege against Leon Edwards it's about marketing

Despite reports earlier this week detailing how incumbent welterweight champion, Leon Edwards is in line to defend his divisional strap in a rematch against foe, Belal Muhammad at UFC 300 in an April return – the recent retirement u-turn of long-time rival, Jorge Masvidal, may throw a certain spanner into the works, according to an ex-two-weight champion.

Edwards, the current undisputed welterweight champion, most recently headlined UFC 296 just last month in Las Vegas, Nevada, landing a unanimous decision win over former interim gold holder, Colby Covington in the pair’s long-anticipated grudge fight.

And in the weeks following his win, Birmingham native is already eyeing up a UFC 300 feature in April – confirming his expected return on the card in a busy start to his 2024 fighting schedule.

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Furthermore, reports during the week revealed that despite initial talks of a championship siege for Shavkat Rakhmonov at the event, Edwards is likely set to fight surging welterweight contender and prior opponent, Muhammad in a title rematch in April.

Jorge Masvidal tipped for UFC 300 comeback in title siege

However, a prior rival from Edwards’ past may enter the title fray according to former two-weight gold holder, Henry Cejudo, who pointed to the potential shoo-in entry of former title chaser, Jorge Masvidal into a blockbuster UFC 300 championship picture against the U.K. star.

“Jorge Masvidal just unretired… I think he still has that chip on his shoulder,” Cejudo said on his YouTube channel. “He’s probably chasing [a fight with] Leon. You know what they’re [the UFC] probably thinking? ‘We’re probably gonna exit out Belal Muhammad and give Jorge Masvdial that three piece and a soda, and give him the opportunity to eventually fight Leon Edwards.’”

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“…The UFC is a damn entertainment company,” Cejudo continued. “[And] for that reason, I think Jorge Masvidal comess back and he legit fights for the title. If Belal can not make a storyline or build something or get people behind him – Dana White, and Hunter Campbell – it’s all based on marketing.” 

Do you expect Jorge Masvidal to make his return to the Octagon at UFC 300?