It’s no secret that reigning UFC featherweight champion the “Notorious” Conor McGregor is beloved by his homeland of Ireland. In fact, tens of thousands of passionate Irish fans typically follow him to wherever he’s fighting to pack out arenas.
It’s widely clear that McGregor is seen as a hero to the Irish people, but this ‘heroic’ status actually recently impacted a commercial the “Notorious” one had starred in.
According to the Irish ad regulator (Per Businessinsider.com), McGregor is viewed as ‘a hero of the young’, which is why his commercial with Budweiser was recently banned by the Advertising Standards Authority for Ireland (ASAI).
According to the policies and codes of the ASAI, alcohol cannot be promoted by heroes or heroines to the young, putting McGregor’s commercial in breach of their guidelines:
“The committee, having regard to Conor McGregor’s status as world champion and profile, considered that he is a hero of the young for the purpose of clause 9.7(c) of the code,” the ASAI said in a statement.
Attempting to explain its side of the story, Budweiser claimed that the Irish knockout artist was not an ‘identifiable hero of the young’. The company also said that their commercial “only aired on channels and during programmes which had an overwhelming adult audience for both traditional and digital media channels”.
Despite their reasoning, the commercial has been pulled nonetheless.
McGregor currently doesn’t have his next fight set after he was infamously scrapped from his scheduled UFC 200 (July 9, 2016) rematch with Nate Diaz, although it is expected that the sides will come to an agreement for the rematch soon.
The “Notorious” one is coming off of a submission loss to Diaz at last March’s UFC 196.