As expected, viewership for UFC Fight Night 101 was not great due to the lineup and the main event. The UFC Fight Night 101 main card did an average of 686,000 viewers. This is was down from the UFC Fight Night 100 main card, which drew 769,000 viewers. The prelims for the event drew 654,000 viewers, which is up from the UFC FN 100 prelims that did 532,000 viewers. The post-fight show drew 199,000 viewers.
The main card viewership number was the third lowest rating of 2016 for UFC events on FOX Sports 1.
UFC Fight Night 101 took place on Saturday, November 27, 2016, at Rod Laver Arena in Melbourne, Australia. The prelims aired on UFC Fight Pass at 6:30 p.m. ET with three bouts and FOX Sports 1 at 8 p.m. ET with four bouts. The main card featured six bouts and aired at 10 p.m. ET. Derek Brunson vs. Robert Whittaker in a middleweight bout headlined this event while Andrew Holbrook vs. Jake Matthews in a lightweight was placed in the co-main event.
For 2016, the UFC is averaging 994,000 viewers for FS1 Fight Night events, which is up 10% from 2015’s average. The prelims are also up, 21% with a 739,000 average this year, up from 610,000 last year.
The UFC returns to television this Saturday with Ultimate Fighter: Tournament of Champions Finale (also known as The Ultimate Fighter 24 Finale) at Palms Casino Resort in Las Vegas, Nevada. The event will be headlined by a UFC Flyweight Championship bout with current champion Demetrious Johnson facing the winner of the flyweight tournament from The Ultimate Fighter 24.