UFC Freedom 250 Attracts 17 Million Viewers on Paramount+
UFC Freedom 250 was a massive success for Paramount+. This one-of-a-kind event drew a major live audience, making it the biggest live exclusive event in Paramount+ history.
UFC Freedom 250 breaks records on Paramount+
In the latest press release, Paramount+ says the June 14 card, which was held on the South Lawn of the White House and featured a total of 7 high-profile bouts (2 title fights), had 17 million total viewers across the U.S. and Latin America on the streamer, with an average of 8.2 million viewers.
[8.2 million people watched the entire card: 7 million viewers in the US and 1.2 million in Latin America]
Check out the entire press release below.
“UFC Freedom 250 Reaches 17M Total Viewers in U.S. and Latin America on Paramount+. The Biggest Live Exclusive Event in Paramount+ History Delivers 8.2M Average Viewers Across Unprecedented Seven-Bout White House Card.”
“Los Angeles, CA – Paramount+ today announced that viewership across the U.S. and Latin America for UFC Freedom 250 reached a record-breaking 17M total viewers on Paramount+, according to Nielsen (US) and Adobe Analytics** (Latin America). UFC’s unprecedented White House card marked the biggest exclusive live event in Paramount+ history, averaging 8.2M viewers across both markets. UFC’s unprecedented White House card marked the biggest exclusive live event in Paramount+ history, averaging 8.2M viewers across both markets. The UFC will announce viewership numbers outside the U.S. and Latin America next week. It was also the first time in UFC history in which every fight on the card ended with a “knockout” or “technical knockout” (KO or TKO).”
“• Live Average Minute Audience/Streaming Views (Over Seven Bouts): 8.2M
• US*: 7.0M
• Latin America**:1.2M
• Viewers Reached: 17M
• US*: 15.26M
• Latin America**: 1.67M””
The release also states that the UFC will announce viewership numbers outside the U.S. and Latin America next week.
So far, viewership numbers for UFC Freedom 250 are massive. Not only do they benefit the UFC and Paramount+, but they also highlight MMA’s growing mainstream appeal. 8.2 M average viewers is a remarkable figure.
With UFC 329 coming next month and the promotion’s biggest draw, Conor McGregor, returning to the octagon after 5 years, to headline this numbered event, viewership numbers for the White House card can be surpassed by “The Notorious.”
