Former UFC Champion Michael Bisping Joins Forces with Crypto iGaming Giant Lucky Block

michael bisping

Over the last 10 years, three exciting markets have seen unprecedented growth. That would include MMA fighting, online gambling (casinos and sports betting), and cryptocurrency. In an effort to join these three markets together, international MMA fighter Michael Bisping and Lucky Block Crypto Casino have entered into a highly anticipated sponsorship agreement.

This mutually beneficial sponsorship deal gives Lucky Block Casino much-needed exposure with MMA fans, sports bettors, and online casino gamblers. That includes Bisping’s fanbase, which includes approximately 1.9 million Instagram followers, plus just under 1.0 million followers on X (formerly Twitter). In his role as a brand ambassador, Bisping will add a valuable sponsor that can provide resources for his future career endeavors. 

In a press release, Damian Jacobs (Lucky Block’s community and growth manager) expressed his pleasure with the deal with the following statement: 

“We are pleased to announce our sponsorship of UFC icon Michael Bisping. We believe this deal will be a powerful catalyst as we embark on the next leg of our journey to lead crypto gaming’s conquest of the online sports entertainment and betting industry.”

For both parties, there is a desire to create synergy between three (3) fast-growing markets. Prior collaborations between sports entities/individuals and crypto casinos (see F1 Racing and have provided great results across the board. 

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Who is Michael Bisping?

The 44-year-old Michael Bisping is a retired MMA fighter out of Akrotiri, Cyprus, currently living in Anaheim California (USA). He has moved on from MMA fighting to roles as an actor and sports analyst/commentator. 

He started his distinguished MMA career in 2004. He fought mostly in the light heavyweight division from 2004-2007 before moving up to the middleweight division where he fought from 2008-2017. 

His first professional fight came at “Pride & Glory 2: Battle of the Ages” on April 4, 2004. He won that match over Steve Mathews with a submission at 00:38 of the first round. 

Over his career, he had 39 professional fights, finishing with a record of 30-9. Of his 30 victories, 18 were by knockout and 2 by submission. During this time, he built quite a resume in the Ultimate Fighting Championship (UFC) program. His accomplishments included the following:

  • Claimed the UFC Middleweight title in June 2016, defeating then-champion Luke Rockhold
  • Became the First British champion in UFC history
  • Holds the record for most UFC Middleweight division wins (16)
  • Holds the record for the most cumulative time in the Octagon as a middleweight (5:15:15)
  • Tied with Brad Traveres for most middleweight fights (24)
  • Holds record for most “significant” strikes as a middleweight (1384)
  • Recorded second most total strikes as a middleweight (1654)
  • As a light heavyweight, he won the Ultimate Fighter 3 Light Heavyweight Tournament (April 2006)
  • Named 2016 UFC Fighter of the Year
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With this kind of resume, it’s easy to see why Lucky Block Casino would covet a sponsorship deal with this incredible former UFC champion. 

About Lucky Block Casino

Lucky Block Casino is a new player in the European Online Casino market. It was launched in November 2022 under the operation and ownership of Entretenimiento Rojo B.V. Both the owner and the casino are licensed by C.I.L. Curaçao Interactive Licensing N.V. Note 

Lucky Block Casino is a full-service online gambling provider, offering both online/mobile casino and sports betting services. The operator’s online casino features 2,700+ online casino games from top software developers (85+ in all) like Pragmatic Play, Microgaming, Netent, and Habanero Games among others. It’s very similar to what is available at

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Meanwhile, the sportsbook offers sports betting access to dozens of popular betting markets from all over the world. They also offer liberal betting limits.

The operator’s primary banking option is cryptocurrency. Conceptually, the Lucky Block process works as follows: Customers can make deposits and withdrawals via a dozen or so cryptocurrencies. That list includes Bitcoin, Ethereum, Litecoin, Tether, Bitcoin Cash, and Dogecoin among others. 

After deposits are made, customers are required to convert their crypto funds into Lucky Block’s native LBLOCK token. They will gamble with said tokens until they decide to make a withdrawal. At that time, LBlock tokens are converted back to the customer’s preferred crypto and released. 

As a large crypto casino with annual gross revenue in excess of $20 million U.S., the operator is able to offer a variety of bonus and V.I.P. programs. 

If you haven’t played at a dedicated crypto casino to date, now might be the time to join in the fun. If Michael Bisping says Lucky Block Casino is worthy of consideration, you might want to start there and follow that up by trying a few more crypto casinos for meaningful comparisons.