Since launching in 2008 Bellator is an American based MMA promotion second only to UFC. The organization was initially known for its season-long tournament-style events. The purpose of the initial tournaments was to crown a champion with further tournaments being to determine the top contenders within the division for the champion to face.
After bouncing between multiple different networks, Bellator would find their home at the Paramount Network (formerly known as Spike TV). After moving to Spike TV, Bellator would welcome former Strikeforce president Scott Coker to the promotion replacing former president Bjorn Rebney.
Strikeforce was an American MMA and kickboxing promotion founded in 2006. The promotion would eventually see themselves acquired by Zuffa (Parent company to the UFC) inevitably being dissolved with top fighters being signed to the UFC.
Bringing Coker onboard would benefit Bellator greatly as the veteran was able to bring many big names to the organization. Bringing well-known fighters into the organization would not only draw fans for the company but also shine a spotlight on the up and coming talent within the roster.
Bellator has since been able to acquire some of the biggest up and coming talent in MMA such as Dillon Danis and Michael Venom Page.
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