This weekend’s (Sat., September 29, 2018) Bellator 206 from the SAP Center in San Jose, California, features the opening round of the 170-pound Bellator Grand Prix.
Some big stakes have reportedly just been attached to it.
The tournament already features decorated welterweights like champion Rory MacDonald, Jon Fitch, Douglas Lima, Andrey Koreshkov, Paul Daley, Michael Page, Neiman Gracie. It now features a famous name from a different sort of entertainment.
Partnership Of a New Kind
Bellator revealed in a press release today that they had partnered with rapper 50 Cent. They duo will promote his “Get the Strap” clothing line and Le Chemin du Roi champagne brand. 50 Cent has apparently decided to be generous with the money he’ll make from the partnership. The press release said he would donate $1 million to the winner of the Welterweight World Grand Prix:
“A passionate and knowledgeable MMA fan, Jackson has already agreed to re-invest a portion of his deal by offering one million dollars in cash to the winner of the upcoming Bellator Welterweight World Grand Prix that will air exclusively on DAZN.”
Bellator President Scott Coker gave his thoughts on the upcoming promotional partnership:
“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time. The “Get The Strap” apparel line is just the beginning of many joint ventures we will explore together.”
As the release closed, 50 Cent teased some other ventures in MMA. He said he was going to branch out into managing fighters:
“Bellator has a roster filled with some of the most charismatic athletes in the world. As my relationship with Bellator deepens, you will see me moving into fighter management opportunities that will allow me to integrate top stars into both scripted and unscripted projects across the Viacom networks, as well as the other outlets I have access to.”
Time will tell what that means for Bellator.
Welterweight champion MacDonald will meet middleweight champion Gegard Mousasi this weekend. He’ll then move on to meet Fitch in the Grand Prix. Meanwhile, ‘Rampage’ Jackson will take on Wanderlei a fourth time.
Finally, former champ Douglas Lima will rematch Andrey Koreshkov to kick off the Grand Prix at Bellator 206.