Report: UFC Sale Finalized With $4.2 Billion Bid


It sounds like the UFC will be under new ownership soon.

A report has arrived from The Score MMA this afternoon (Mon., June 20, 2016) that the UFC has apparently accepted a $4.2 billion bid from one potential buyer among the group of reported bidders William Morris Endeavor-IMG, Chinese conglomerate Dalian Wanda, The Kraft Group, and Chinese investment company Tencent Holdings Limited.

Bids had come in the reported neighborhood of $4 billion, and it was announced that official bids were to be opened by the company very soon. Apparently those bids were opened, and a $4.2 billion number by an undisclosed buyer was accepted:

Talks about the UFC being sold have heated up lately, and it appears those talks have been fruitful despite UFC President Dana White stating that the promotion was ‘not for sale.”

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Now, with the Ali Act potentially making overarching impacts on fighter pay, their biggest star in Ronda Rousey uncertain to return, and the Reebok sponsorship deal earning seemingly never-ending criticism for taking fighters’ sponsorship money, now may be the perfect time for the Fertitta brothers to get out.

It appears they’re doing just that. Stay tuned to LowKick for any and all updates on the game-changing sale.