4. Lack Of Promotion Elsewhere
Due to its at-time great and at other times cringe-worthy build-up, Mayweather vs. McGregor captured all of the UFC’s promotional efforts this year, leaving other champions in the shadows.
Demetrious Johnson is looking to break the record for title defenses against Ray Borg at UFC 216, but casual fans will likely never know. Other contenders have risen up the ranks in spectacular fashion like Volkan Oezdemir, but have not had the promotional push they deserve.
Blame that on Conor McGregor, whose bout with Mayweather has garnered all the attention since the day it was announced.
That’s a long time of pre-fight and post-fight coverage that has left so much potentially noteworthy UFC talent underpromoted if even promoted at all.