White’s main problem with the leader of Albuquerque’s wildly successful Jackson-Winkeljohn MMA stemmed from his star pupil Jon Jones’ refusal to fight Chael Sonnen on eight days’ notice at September 2012’s UFC 151 after his original opponent Dan Henderson withdrew, leading to the UFC’s first outright cancellation of a pay-per-view (PPV) event.
Jackson advised Jones, who at the time had won four straight light heavyweight title bouts, to not face the usual middleweight Sonnen due to the contrast in styles to the knockout-focused “Hendo,” inciting a media windfall and a trademark blowup from White.
The president publically called Jackson “a f***** sport ruiner,” conveniently leaving out the fact that the UFC had failed to put together a card that could lose its main event and still go on. Not his finest moment. Jackson steered clear of engaging with White in the headlines, and has since gone on to quietly prove he is still one of the best coaches in MMA.