3. Promote More Fighters
If you were a casual fan in 2017, you’d think the only fighters on the UFC’s roster were Conor McGregor and Jon Jones.
While these two are immense stars by any standard, it would absolutely behoove the UFC to start promoting their other fighters better.
Mike Perry, Darren Till, and Rose Namajunas are just a few that come to mind. The UFC must promote stars to create them, and so many fan-friendly fighters fly under the radar due to lack of promotion.
Promoting fighters more evenly will ensure a better 2018 for the UFC, and is crucial to the continued popularity of the sport.