In the world of sports it’s fair to say that there’s no other frontman quite like UFC president Dana White.
Charismatic, outspoken, passionate, volatile and unapologetic, both fans and media alike hang on the famed fight promotor’s every word due to his unrivaled ability to both make and break news.
However, though he prides himself on shooting from the hip and telling it like it is, the reality is that you often have to take what White is saying with a large pinch of salt, as over the years, he has proven to a master at manipulating the truth.
With that in mind, in this article we’ll set out to explore 10 classic examples of White shamelessly serving up his own unique brand of ‘alternative facts.’
1. UFC Is Not For Sale
When ESPN journalist Darren Rovell first broke the news that the UFC were in advance talks to sell the company, Dana White immediately threw a large bucket of cold water on the story.
“The UFC is not for sale,” White declared to The Las Vegas Journal Review. “The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”
A month later White was continuing to attempt to bury the story, stating on the UFC Unfiltered podcast that, “With absolutely no proof or evidence whatsoever, people can just say whatever they want. It’s f**king nuts.”
As it turned out, Rovell’s facts were pretty much spot on, including his claim that WME-IMG were one of the interested parties, and that the expected winning bid would be “between $3.5 billion to $4 billion.”
in the end the aforementioned WME-IMG spent $4.2 billion to take the reigns at UFC HQ, just two months after White’s public denial.