In today’s UFC landscape, it’s become increasingly difficult for fighters to break through as actual stars.
In fact, only a select few fighters in recent years have transcended audiences and transformed into legit pay-per-view (PPV) draws, but that shouldn’t necessarily be the case.
With Ronda Rousey seemingly retired and Jon Jones dealing with yet another drug test failure, it could be argued that Georges St. Pierre and Conor McGregor are the only active fighters who could be labeled as superstars, but both fighters have uncertain futures.
With that being said, the UFC is in need of fresh stars, and in my opinion, featherweight champion Max Holloway could fill that void, but he’s yet to break through, which is a bit odd when one takes into account the Hawaiian’s accomplishments and style.
Let’s take a look at five reasons why Holloway should be a bigger star:
In a sport as dangerous and unpredictable as MMA, it’s difficult for a fighter to continuously put together victories over a long duration of time, but that’s exactly what Holloway has done.
Since a 2013 loss to reigning lightweight champion Conor McGregor, “Blessed” has remained unbeaten, winning 12 straight bouts over top-ranked featherweights including Cub Swanson, Jeremy Stephens, Ricardo Lamas, Anthony Pettis and Jose Aldo. Only four men – Anderson Silva, Georges St. Pierre, Demetrious Johnson, and Jon Jones – have put together longer winning streaks throughout UFC history than Holloway’s current run.
Now of course winning streaks doesn’t always translate to star power, which is best seen with Johnson, but it can certainly help in some cases. Fighters like Silva, St. Pierre and Ronda Rousey gained attention due to the fact that it simply seemed as if they were unbeatable. Legendary boxer Floyd Mayweather also made a career off of boasting about his perfect record.
Holloway has been nothing short of dominant, and it’s time we start giving him the attention he deserves because of that