Dana White Responds To Spot On GQ’s ‘Sleazebags List’: It’s Unfair To The UFC As A Brand


Earlier today (Thurs., August 28, 2014) UFC President Dana White was named to GQ magazine’s list of the Biggest Sleazebags In Sports, alongside such noted heel as Jon “War Machine” Koppenhaver and former Los Angeles Clippers owner Donald Sterling.

True to the form, White was quick to responds on the UFC’s “Download,” noting that the report was he takes no offense to the report:

“You’re never going to be able to stop what people say about you, and everybody isn’t going to love you,” White said. “But I don’t take offense to anything. When you’re in a public position like this you’re always going to have people say things about you. Believe me, if I worried about everything that was said about me, I would have been a mess a long time ago. That kind of stuff doesn’t bother me at all, not even a little bit.”

White continued on about the article, which focused on his often-discussed fighter pay. The president believes that the report from GQ is absurd and obviously written by someone who does not follow MMA closely:

“It was definitely written by someone who is uneducated about the sport. I’m sandwiched between War Machine and Lance Armstrong,” White said while cracking a smile at the obvious absurdity of the article. “The thing that’s unfortunate is that it’s unfair for the UFC as a brand. UFC pays its fighters very well.”

That’s a topic that has been argued time and again, and one that will continue to be debated, likely for years to come. At the heart of the matter, White is a promoter who rescued his sport from certain doom and made it into the global multimedia organization that it is today.

Many will argue that they don’t like his business practices or brash attitude, but the bottom line is that MMA would not be even close to where it is without White at the forefront.

Did he deserve to be ranked among the sleazebags, or has he been given a bad rap?

  • Very ignorant article in general and written without fact checks, which is majority of journalism today. Dana White is a lot of things but not fair to put him in category of WM or Armstrong. He is terrible in many ways but mostly from a PR standpoint. My biggest complaint and glaring hole in ufc pay is not what the pay entry level fighters, the 3-4k is what any other combat sport pays fighters and recently ESPN has paid less when they hosted a boxing event. The issue with pay is the mid-upper tier fighters. The top fighters are NOT underpaid. Jones/Silva and GSP are probably avg more than 5 mill per fight.

    Dana White is really only horrible from his public beefs, ignorant comments and f bombs – I don't think it's fair to put him in same universe as the some of the real scumbags in sports or society.

    • WMF – I agree with you again! In fact, I think if you look at Dana 5 years ago and then 2 years ago and compare it to Dana today – there is improvement. I suspect Lorenzo has said "Rein it in big fella. Tidy up the language".

      He is better than he used to be.

  • I was referring to GQ article being written NOT lowkick BTW

  • It's straight up BS putting Dana up there… a select group of people might not like his personality, but the majority does and say what you want about the man but he gets shit done effectively and instead on focusing on some of his flaws, they might wanna look into all the good he has done (in and outside the sport) and put that shit on a scale. GQ's probably having a slow year and trying to boost their brand with some controversy.

  • Dana white is anything but a sleazebag. I don't regard GQ articles as well researched anyway. The editors of GQ should consider listing themselves as the biggest sleazebags in the media business.

  • Not coming to the defence of ole Dee Dubya (Dana White I go ghetto sometimes) but he is right about not being able to stop what people say about you. There is no point of fighting back since GQ has made its opinion up and as I always say "opinions are like a$$h0l3, everyone has one and all of them are full of 5h1t"

  • since when is rescuing UFC equal to entire MMA as a sport?????????