Will You Be Buying A UFC Fight Pass?

Posted on January 2, 2014, 07:47 AM by Rory Kernaghan
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UFC Fight Pass in the new way to watch non-PPV events and shows from around the globe, and at the extra cost of $9.99 per month was not received with the best response. It seems as though the company with everything now wants a little bit more, and is privatising it’s content.

Will this stop anyone from buying there piece of the new digital platform, or will it be another cost that we are willing to pay? At $60 a pop for PPV events, this is by no means a cheap hobby. We are used to paying through the nose to watch our favorite fighters compete, so there is little doubt in my mind that the fight pass will be a success.

In their defense, the UFC are providing a lot of material for the price. Events overseas, exclusive footage and reality shows like TUF: Brazil all stand in fight passes favor. The main argument against the bold move is the added cost; in fact it’s the only argument against it.

Everything about the idea is absolutely awesome, but the price tag leaves a sour taste. UFC President Dana White used the NFL’s yearly TV deals in the UFC’s defense, claiming that the reason PPV’S events exist is because networks don’t pay the billions (as they do the NFL). One obvious counter statement is that the UFC is nowhere near the sport that pro football is.

Of course, football started in an era long gone by, where that sort of money just wasn’t in circulation for companies to make huge profits. The UFC launched at the beginning of the digital era, and now seeks to capitalize on the current technological boom.

The UFC marketing department is certainly earning their paycheque, but will it prove to be at the company’s eventual cost? Case in point: the first event being streamed on UFC.tv is UFN 34: Saffiedine vs. Lim, during the free trial period I’m happy to watch. Would I pay the initial membership fee to watch that event? No, I doubt that I would.

The truth is that a string of poor events could lead to the UFC’s new product being a flop. As unlikely as that sounds, the unpredictability of such a bare bones sport could prove to be the undoing of fight pass.


Comments

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  • TheXperience
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    Yes i'm buying it, cause it's worth the pocket change...

    Reply 4 months ago
  • enjoylife321
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    You are right XP that its small change however I still think the UFC are killing the sport by making fans pay for every little content they produce. My issue is more with the total cost to be a UFC fan including PPVs...Its $70 month. How does the UFC get the next generation of fans who are not yet into the sport subscribing. ps...no weaks from me....

    Reply 4 months ago
  • TheXperience
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    I see your point, but it's one of those situations where you need to look at the big picture. For the UFC to keep expanding and grow the sport at the pace they are, they need that source of income.

    People tend to forget how much the UFC invests in the sport. Sure they make a lot of profit, but much of it is reinvested into the growth of the sport and worldwide expansion. The UFC is actually "creating" markets, that will or will not be very profitable at some point, yet it is still a huge financial risk that they take. If i can support that and at the same time satisfy my MMA needs, I'll gladly throw down 10 bucks!

    Reply 4 months ago
  • enjoylife321
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    @XP...good points....

    Reply 4 months ago
  • Woodstock
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    I will never pay for a product that used to be free. Even if it was for only 1 dollar a month. Please everyone boycott this.

    Reply 4 months ago
  • Zip
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    I'm on board, brethren.

    Reply 4 months ago
  • enjoylife321
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    If they get 1 million subscribers around the world thats $120 million extra revenue they will be getting each year that was once offered free....More than 1 billion in less than ten years.....No wonder Dana is so fukin rich. He will be a billionaire by the time he retires

    Reply 4 months ago
  • Brian Cox
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    I can't wait to see what the PPV numbers on 168 are.

    Reply 4 months ago
  • enjoylife321
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    probably around the 500k i imagine

    Reply 4 months ago
  • Brian Cox
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    I'd rather adopt an up and coming MMA fighter and send them ten bucks a month, as opposed to buying Fight Pass.

    Reply 4 months ago
  • matt1926
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    That was really funny Brian.........

    Reply 4 months ago
  • Rock'em Sock'em
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    That's actually a great idea! Wish there was a reality show where fight fans could choose to help out and develop the sport through sponsorship.

    Reply 4 months ago
  • Entity
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    I would but Im already sponsoring a terrier running for his life in China.

    Reply 4 months ago
  • Michael Stephensen
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    You know Matt, I don't know why you got 3 "weak's" for that comment. I would "cool" it. There are some really cranky people on this site.

    I'll "weak" my comment to get things started ;-)

    Reply 4 months ago
  • Zip
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    There, one 'cool' to each of you:)

    Reply 4 months ago
  • enjoylife321
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    Ok let me get this right.....Jon Jones, Anderson Silva and the big stars carry the sport. But to watch them fight you need $60 because they are the ones on PPV. The rest of the fighters who could never sell a PPV are now on fight pass and they want $10 month to see up and comers or some TUF house members noone has heard of....Personally I don't care about nick the tooth and Dana blog behind the scenes, nor do i care about a fight library thats available on youtube free. I won't be buying it, I'll be saving $10 and watching all the main fights at the pub. Noone is even talking about this Singapore card.....What I would pay for however is a FIGHT PASS that includes PPVs....I'd happily pay $20 month for that content.

    Reply 4 months ago
  • matt1926
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    I personally will be buying the fight pass. After looking at what they're giving you I believe it's worth it and I can afford the extra $9.99 a month. I honestly can't come up with a good argument why someone should or shouldn't get it. It's a personal choice. That's why we are all adults here. If you don't like it..........don't buy it. Nothing in life is free. Boxing's best PPV is still more expensive than the UFC's but no one is complaining about that.

    Reply 4 months ago
  • mmauk
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    "I honestly can't come up with a good argument why someone should or shouldn't get it." That's because your being sensible unlike the guy that wrote the article.

    "Everything about the idea is absolutely awesome, but the price tag leaves a sour taste. UFC President Dana White used the NFL’s yearly TV deals in the UFC’s defense, claiming that the reason PPV’S events exist is because networks don’t pay the billions (as they do the NFL). One obvious counter statement is that the UFC is nowhere near the sport that pro football is." That's Dana's point no need for the counter lol.

    My personal interest is in the Pride/UFC library because I stream everything anyway, if the entire Pride library plus say UFC PPV's up to 100 is on there, I'm buying it. No illegal website can offer all those fights in that quality and my old laptop with all that material is f****d now. The UFC fight pass could solve that problem for me.

    Reply 4 months ago
  • IChokePeople
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    Nope.

    Reply 4 months ago
  • cranestyle
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    I live in Europe and have an account at UFC.TV, which is great, because PPV is only $12. On the flip side, a lot of content that is free in North America, like Fight Nights has the same $12 price tag.

    At one point, I bought a 6 month pass to get access to the fight library but was very disappointed to find only a fraction of all the UFC fights actually there. If every UFC fight ever was there, I might buy the pass, just not to deal with the headache of finding a link.

    But the UFC should learn a lesson from the music industry. If CD's hadn't been so overpriced, pirating music wouldn't have become so popular.

    Dana can argue all he wants that it's a great deal, but there is threshold of cost versus the trouble to find it for free, and if he crosses it, all he'll be doing is feeding the pirating business.

    Reply 4 months ago
  • IChokePeople
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    You only pay $12 for PPV in Europe?!?!? **** YOU BUDDY! jk

    Reply 4 months ago
  • lovehate83
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    well i have all the pride events and ufc events and most of the wec events downloaded but i also have all the pride venets and a few ufc events owner on dvd so the fight pass would be worthless to me.

    Reply 4 months ago
  • Krogan
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    Well thankfully people have been able to pirate mma all these years otherwise I really doubt that I'd even have heard of the sport yet. You don't grow a sport by spending money you grow as sport by exposing as many people as possible to it. The PPV is UFC's way of earning quick cash instead of investing into long term growth and this $10 pass is just another quick money grab that will hurt the sports growth.

    Reply 4 months ago
  • lovehate83
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    the way zuffa seems to be acting is they are trying to bleed the sport for every last dollar they can get before the bubble bursts. i live in the UAE and luckily i don't have to pay for PPVs and i went to UFC 112 in Abu Dhabi and travel the Las Vegas to see UFC 126. I'm not against buying the DVDs of events that have decent fights but more often than not there will be 1 or 2 good fights on an event and they use them fights to get people to pay for them. now this fight pass just seems like nonsense and even if I didn't already have all the events i wouldn't pay for it.

    Reply 4 months ago