Dana White Not Concerned About Bellator

Dana White Not Concerned About Bellator


In an interview with John Morgan of “MMA Junkie” UFC President Dana White addressed the issue of Bellator and its continued growth and ascendency in the minds of MMA fans.

Of it, White commented:

“They’re never going to be as good as us. This is what we do 24 hours a day, seven days a week. Christmas, Easter, Let Christmas time come, Viacom shuts down from Dec. 3 to after the new year and then all the big holidays in between.”

Dana further remarked that the UFC believed in “this thing when nobody else did” and that includes Viacom, who, ironically enough, turned the promotion down when they approached the media conglomerate about developing The Ultimate Fighter TV Show.

In terms of where Viacom sits now with their SPIKE / Bellator promotion, White feels they’re just a “me too” organization and he’s not concerned, “Nobody’s ever going to outwork us or outhustle us. That’s just never going to happen. It’s impossible.”

White finalized with his long-term goal:

“I’m not just trying to beat Viacom MMA or any of these other guys. I want to beat the ****ing Rolling Stones. I want to beat Major League Baseball on Wednesday night if they’re going head-to-head with us in the timeslot. I want to beat the NFL someday. I want to beat everybody. I want to win.”

My guess is White will probably succeed, but (IMO) there are obstacles in his path.

First amongst those would be the PPV. It has to go or become a “much” less expensive buy. For my money, until the UFC is available and in the same manner as the other big 4 sports, it will never be on the same level.

Second, I’d say if there was a guy out there who has the patience and business acumen to test White’s ambitions its Bjorn Rebney.

Third, as SBV is not the WEC or Strikeforce, the UFC will not be able to kill off its competition via purchase. On this issue, the senior promotion will have to duke it out with its junior competitor in the Octagon of business.  

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  • http://lowkickmma.com/author/ShenronRage ShenronRage

    He should be, their cards tend to be more entertaining, and their reality TV show actually focuses on fighting. Also their tournament elimination system is pretty sweet.

    • http://lowkickmma.com/author/BrianCox Brian Cox

      I watch the fights and as you say they're usually pretty entertaining. I also like the tournament style, too. It's a nice change of pace, you know whose going to fight and when.

      And I think the TV show, whether or not it finds is audience on SPIKE, looks to be a very interesting show and I like the focus the training camps, not the house.

      As a fan of MMA, I think we're the better off for having more (quality) MMA viewing options, than less.

      • http://lowkickmma.com/author/falcon4917 falcon4917

        A truer statement could not be said.

    • http://lowkickmma.com/author/FoetusFarm FoetusFarm

      business competition is always good for us (the fans) because it will make the ufc up their game and avoid becoming a monopoly of mma.
      i have a feeling though that if bellator starts getting bigger then zuffa will buy and destroy it just like pride,wec and strikeforce

      • http://lowkickmma.com/author/51JD51 51JD51

        I agree, everyone seems to think that because viacom owns them they cant be bought out but if there's one thing big business know how to do is make money. If history has told us anything it's that it's one thing to run a successful local of regional mma promotional but on a national or even international scale that's a whole 'nother ball game. If the going starts to get rough I bet Viacom gives up on Bellator and will be more than happy to sell to the UFC to recoup losses

      • http://lowkickmma.com/author/KeithFarrell KeithFarrell

        @FoetusFarm I doubt they can buy something from Viacom unless Viacom really doesn't want it anymore

    • http://lowkickmma.com/author/KeithFarrell KeithFarrell

      @Shenron Bellator is really good but in my opinion it is pretty much never as exciting as UFC, unless something like 161 happens and even then I'd probably take that over a stacked Bellator card.

      Bellator has a lot of finishes and some great beatdowns but a lot of that is because most of their fights are mismatches, compared to the UFC were many fights are because both guys are so good it's hard to find weakness in the other.
      Nothing wrong with not being the best in the world but if you ask me which I prefer, I'll take the higher quality every time, even if there is less action.

      It's the same reason people watch a lot more NBA over WNBA, one is a higher level of the sport than the other.

    • http://lowkickmma.com/author/KeithFarrell KeithFarrell

      @ ShenronRage
      Also… I thought Fight Master had just as much talking as fighting, with half of the show being guys getting interviewed and then them having what looked like per-scripted talks with the coaches.
      It's going to take them like 3 episodes just to get the guys in the house… UFC does that in the first episode.

  • http://lowkickmma.com/author/enjoylife321 enjoylife321

    UFC will never take over mainstream sports like football, baseball, basketball. Not everyone is into fighting. Dana White says its in people DNA and people get fighting. thats true, but not everyone wants to watch two dudes banging. People have a fight instinct inside them, but not everyone wants to exploit those instincts the way Dana assumes. Football, Hockey, Basketball, Baseball are family friendly events. How many mothers want their children getting involved in MMA and competing? Dana wants his kids trained in MMA but he would never allow them to compete despite the tough talk.

    I don't see the UFc removing PPV anytime soon because as it stands they are already providing some free fox and fuel events. If consumers keep getting sucked into buying $50 PPV the UFC will continue, thats the reality.

  • http://lowkickmma.com/author/SMB SMB

    U americans seem to forget the one fc. Might not have the star power yet but for asia there are doing very good. Once heard the number of 500 millions homes where the events r televised. Also the owners r eatablished promoters and asian fans r loyal compared to amrricans and will cheer for anyone aslong as u but up a good fight. Every fighter feels appreciated and with time, imo, a new pride will rise with one fc and all stars will move back to asia

    • http://lowkickmma.com/author/KeithFarrell KeithFarrell

      If your being serious I doubt that will happen, One FC is fun and I watch it but they have an extreme lack of high level or mid level talent.

      When Pride came around the UFC was just starting to get going in a good place but the UFC is soooo far ahead now, something like Pride which would rival the UFC, especially overseas, won't happen again

  • http://lowkickmma.com/author/watermelonfresh watermelon fresh

    Go away Dana……

  • http://lowkickmma.com/author/MAMBA24ILL MAMBA24ILL

    Whites own words were "This thing is only going to get bigger." Zuffa can't have every single fighter. Bellators doing their own thing & they do it well. Dana doesn't like tournaments, great! Bellator does them well. There's plenty for both.

  • http://lowkickmma.com/author/soiWANNABEafighter soiWANNABEafighter

    Hey why is it that in 90 % of the world they can watch ufc live and replay for free from their official site but in the U.S. One has to pay like 50 bucks?

    • http://lowkickmma.com/author/KeithFarrell KeithFarrell

      As far as I know outside of the US you can't watch the replay for free, in the UK it costs like £10-20

      • http://lowkickmma.com/author/soiWANNABEafighter soiWANNABEafighter

        Here in Germany it is for free since they banned it from national television! Are we the only country in europe?

        • http://lowkickmma.com/author/KeithFarrell KeithFarrell

          not sure bud but perhaps not then