Jon Jones: I don't want to fight Lyoto Machida, he was my lowest PPV draw last year

Makes sense.

Before the crying begins about Jones ducking Machida or only cares about the money, let ask you why did Dan Henderson Jone's opponent leave the UFC? Because he wanted more money. Dan cant be the only one who get to worry about money can he. Ok let the hating begin.

There's two people in the main event Jon, Brock Lesnar could be fighting Ian McCall when Uncle Creepy is "on his way to pay off those tickets" and would still see 1M PPVs.... if you're going to complain about PPV numbers do something about it yourself don't lay blame

It makes sense if your scared and want easy fights. He knows lyoto is training hard for this. Jones is already showing signs of being a baby. I hope he gets tore up for the comment.

Your the champion Jones, you fight who ever they put in front of you. And you still gotta fight Hendo.

It does make sense Jones knows he could lose that fight a get no money in the process, and he is saying it out loud.

Im sure it was more like honey dont fight my friend Lyoto your my girl now and cant fight my friends we are black house and we dont fight each other

your Man

A.Silva

young anderson talkin.....seriosly tho no1 wants to see that fight really but talkin bout ur money aint really cool wit the fans

@movescamp how many rounds did it take to figure out and finish Machida again?

Movescamp- Scared and want easy fights?



Let's break this down: Jon Jones isn't afraid of fighting a guy he obliterated less than a year ago. Stating that as even a possibility is completely ignorant, and ****ing stupid. Not just stating some random opinion, but literally one of the stupidest things you could state.



He's showing signs of being smart. He knows his pay is gonna get cut for this match by fighting one, a a guy who isn't a big draw, and two a guy he just destroyed (who hasn't done enough to earn a title shot since then).



He'll get torn up for this comment. However, it'll be by people as ignorant of the situation as you apparently are.

I've tried not to hate Jones but he makes it so hard not to. I mean, personality-wise who do you look up to John or Lyoto? I'm getting off of my middle of the road politically correct pony and coming right out and saying I hope Machida kicks his f***ing ass.

Yeah, what a puss stain. This guy practically admitted that Machida is the biggest challenge they could give him. And that the next fight might be a whole new puzzle. He remembers how hard it was to land that one shot on Machida. And he's afraid this time Machida could make a better adjustment. If Jones was on lowkick he wouldn't say that the fans don't wanna see it.

Right. So please tell me oh wise one who would have a larger draw than machida in the 205 contenders area? Let's see um two up and coming guys that only informed fans even know? Or a former champion who was just on fox?



How's it feel to be so much smarter than everyone else?



Get a clue dude. Machida put jones in more danger than anyone else he fought and the guy wants it.

Shogun, Rashad, Henderson, or Rampage (yes still). I don't need to be wise, I just need to be able to read. The numbers for each PPV are posted. Google is a wonderful thing.



I don't need to be smarter than anybody to be able to read. Its just easy being smarter than a guy who's trying to imply a guy is scared of somebody he just destroyed less than a year ago. Even thinking such a thing is borderline retarded.



Ohhhhh, he wants it that makes it better. Machida wants it sooooo much because he just beat Bader. Right.



Put him in front of Shogun again and he'll get blasted.



The best thing for Jones to do would be (if he gets by Henderson) is moving to HW for a one-off fight ala Anderson Silva against James Irvin/Forrest Griffin.

I agree, as a fan I actually don't want to see Jones fight anyone at 205 other then Machida right now, if Alexander beats Shogun handily I'd love to watch him and Jones fight, till then no one has really shown even a flake of a chance at beating him, not even Machida. BUT Machida did land a few decent strikes and he seems to be getting better and I think he's a great strategist. the light bulb wasn't created 1rst try.

He will destroy shogun (who could barely beat a non ranked fighter). Rampage who got beat by bader, and rashad who barely scored points against jones. Sounds like you don't have a clue. Shogun and rampage are done. Glover will beat shogun, rampage will miss weight and he just fought rashad. Obviously you don't have a clue.

That is a truly dumb statement Evan. Shogun has shown us lately that he will not be blasting Machida if they fight again. Machida has gotten better and smarter and Shogun just looks sloppy and slow. Got lucky as hell against Brandon Vera. And would've gotten knocked out himself if he'd stood the whole time and not playing it safe on the fence. That fight made me lose all respect for Shogun.

If Machida fought Shogun again He'd Knock Rua the F@$K out Rua is washing out and its obvious every fight he gets in worse condition he's on his way out the door promise you that...I just don't see his motivation from when he was in Pride...oh and your an Idiot...If Machida would've connected just one or two more time with Jones We would've seen "Stanky Leg II" He now knows that he needs to stay away from the clinch and Machida has shown before he can clown wrestlers need help remembering? Bader, Randy, and Evans all world class wrestler made to look like fools by Machida.... Penny for your thoughts DB. Your welcome.

Yea, he'd destroy Shogun, just like the first two times they fought. Yep, that makes all the sense in the world. A guy who should have lost a UD the first fight, and got knocked out cold the second fight would definitely beat that guy in a third fight. That makes perfect sense.



Rashad did about the same thing Machida did. He landed a big shot in the third, and probably should have taken that round (kinda like what Machida did in the first). Except he didn't get choked unconscious at any other point.



Yea, I have no clue. Machida is amazing. His 3-3 record recently is stellar.

So you think the same shogun that showed up for machida a few years ago is still there? The guy who could barely beat vera? What about rashad who was knocked out silly by machida? Rashad looked nothing like machida in that fight. You are the only person I have ever heard with thy opinion. Rashad played it safe and lost every round. Jones himself calls machida his toughest match.



You have no clue dude. Rampage is fat and done. Shogun looked pathetic in his last fights. He just fought rashad. Gus and glover have no recognition. You are a fool and really out of touch of you don't understand why this match up isn't crazy.



But yeah let machida crap all over shogun. He isn't the same fighter and neither is shogun. Everyone including rampage knows

Machida won that fight. So really he lost to shogun with an overhand that won't happen again and to jones who made shogun look like an amateur. Nobody wants to see shogun who looked terrible in his last 3 fights, or rampage who got beat by bader fight jones. I will give you rashad but he just fought him.

Machida didn't win the round either like you try to keep saying. He lost it on every single judges card that was sitting ring side. That's what I'm trying to relay to you that you aren't understanding. Rashad also could have won a single round against Jones (the third), but he did not.



I'm not a fool or out of touch. The only absolute moron here is you. You have the audacity to imply Jones is scared of a guy he absolutely crushed, and then are stupid enough to try and back it up. Just admit that it was ****ing retarded and move on. Jones isn't scared at all of Machida, and plenty of people don't give two shits about a rematch between the two.



Styles make fight (somebody who trains so much should realize this). Vera matched up favorably with Shogun. He has good wrestling, and even better striking. Rua still won every round, and stopped him. Machida has every single aspect on Bader. He's just as good of a wrestler (mma wrestler), just as good of a grappler, and is light years ahead on the feet. It was a stylistic nightmare that Machida fought extremely well in. Nothing more, nothing less.



Yea, both are so much different. Machida Koing a 60 year old Couture, maybe winning one round against Jones (then getting obliterated), and knocking out Bader is so much better than Shogun. Who KO'd Forrest (about the same as Couture), went tooth and nail with Henderson in what probably should have been a draw, then knocked out Vera in an action packed fight. Yep, Machida is worlds ahead. Just crown him now, because he'd definitely beat a guy he already lost to twice.



Rampage might be fat and done, but if he beats Glover he'd sell a rematch much better than Machida (especially since he's American, big part of the US PPV draw stuff). I thought Machida won, but stats actually point to the fight being a hell of a lot closer than I thought it was the first time. It was also scored incredibly close everywhere.



You're not understanding what I'm saying. NO LHW should be fighting Jones after he goes against henderson (if he wins). If Machida and Rua actually fight then you can sell the winner as having climbed the latter again to rematch the man who destroyed both (which you could do with Rashad or Rampage if they win a couple too). The problem the UFC will run into right now is Machida lost to Jones in emphatic fashion less than a year ago. I understand you sat the Evans fight just happened, but Machida wasn't far before that. The image of Machida unconscious against the cage is still buried in everybody's minds (especially casuals). Yea he did great to comeback and KO Bader, but that's the same guy Tito Ortiz subbed out just last year. To the casual audience; what has Machida done in 9 months to change the outcome of a fight with Jon Jones? What would they rather see, that rematch? Or a fight at HW in a co-main event of a big show ala Anderson-Forrest? How about Jones-Kongo or Jones-Struve?

Here are some facts you may not undestand. If jones doesn't want to fight lhw fine he can give up the belt. If he doesn't then Shut the f up and do what your boss says. Shogun 3-3. Machida 3-3. Henderson will be exposed as an old man. He is my favorite fighter in history but he has almost no chance against jones, machida, or Evans. Machida is a middle weight doesn't cut weight and can still beat any top 5 lhw. He can also loose like any toP 5 lhw. Machida's wins are technical showcases. Shogun grinds em out and if you can't tell he is winding down you are blind. Machida moved to LA and has obviously upped his game.



You call me a moron for what? Jones is scared. He says it himself. It high risk and low reward. What does that mean? I will translate it for you. He could loose and not have a huge payout. End of story there.



Being choked out is not viscous. It is the safest thing possible for a finish and does no permant damage at all. That's according to 200 years of kodokkan judo. It looked bad because he was standing. Rashad having his face pounded in by machida technically did far more physical damage as did shogun's pummeling by jones. So yeah it looked bad but it wasn't.

I never said have the crap you accuse me of. I think based on what technique I see, level of cardio, and footwork rashad and machida are the only two matches right now for jones in lhw.



I think rashad or shogun would have been better fights for machida before jones. But he could beat either of the guys. Definitely shogun who IMO is pretty much done. So I have no idea where you are coming from.

Machida won that round dude. Why is it that when the judges are wrong about Edgar you agree but here you act as if judges are infallible? The fact is that Jones did not figure out Machida. He got him down once and landed one DEVASTATING elbow. Up until that point Machida was winning. Can Jones do it again? Yup. That said he knows that he HAS to get the fight to the ground and if he doesn't he is toast. Has Machida worked hard enough to avoid the ground? I don't know but I do know that Jones doesn't want to find out. He all but said that himself. I would have Jones in the picks but Machida is his only legit threat at LHW.

Jones did not crush Machida. And no matter what you say the judges scored. Machida won the first round period. Everyone knows that. He got caught with a big shot in the second, which allowed Jones to get some shots in on the ground, which was the beginning of the end. After that first round we all saw how upset and scared Jones was acting. Whining to Greg jackson that he hadn't landed anything. He was astonished. That alone is worth seeing them fight again. Mentally, Jones has more to worry about with Machida than anybody. Machida made him question his own skills. And no one else has done that. Sure, Jones got the win, but that wasn't destruction. Though he did have his own ego destroyed between rounds, right before Greg Jackson had to praise him like crazy to build his confidence a little.

Right, Chael4president. Right.

IChokePeople- When did I say the judges were infallible.?I'm simply pointing out that while everybody points to "hey, Machida won a round" it was a very close round. Just like the Hendo-Anderson fight. Machida wasn't winning the second either man. He scored a few more, but was also caught by Jones multiple times. It wasn't some phantom shot that caught machida out of nowhere. Jones found his range, started landing, got a takedown where he mashed Machida with a big elbow, and then dropped him standing before choking him out.



He all but said he doesn't want to fight him again. The reason is nothing more than speculative, but acting like its any bit of fear is the same reason people were using about Silva not wanting to fight Henderson again.

First off, If you are going to list "facts I don't understand", actually list facts afterward. Don't then state some dribble about "actually doing what your boss says" (the same boss that said Vera vs. Rua was for the title less than a week before he changed his mind. That is not a fact. That's a dumb opinion from the same guy who's been ranting about nonsense since this page was opened. Jones doesn't have to stay at LHW just because he's the champ. After Henderson, there is no clear cut #1 contender, the same reason why everyone wanted Machida vs. Rua at the Fox card. Him moving up to take a one off fight at HW is better than fighting a guy he killed last December.



Also, you keep saying Machida has obviously upped his game. That isn't the case at all. He looks exactly the same way he's looked for the past 5 years. He destroys most guys by being technically better then them, and slows down whenever he fights anybody that can stop him (example: Rampage fight when he got outpointed the first round or two because he didn't want to get hit). There's been no miraculous change you speak of. There's been 2 great performances in his last three fights (neither of them were against top 5 competition).



Yes, I called you a moron (and stupid and ignorant among other things) because you continue to type dumb comments. This last one not withstanding. He never said he was scared (again a dumb implication by you). He says the risk reward makes no sense for him to fight. That's because he's correct. Rather than when he fought Rashad, Rampage, or Rua where there was actually a big reward Machida does not draw near to any of those people. He didn't imply any of those other guys were not high risk, he implied Machida was the only one that was "low reward". There, glad I could clear that up for you. The biggest compliment he paid Lyoto: "He's tricky". Yea, really scared.



Yea, him getting choked unconscious while looking his neck was turned around backwards was safe (do you even wanna stay with me here or are you that concerned with looking retarded?). No, it was very bad. Getting blood taken away from the brain is always bad, and the fact that Machida was out for several seconds before Jones lets go makes it even worse. Was Rashad getting KO'd by Machida bad? Of course. Was Machida getting the life choked out of him by Jones bad? You say no, logic says yes. To the casual fan: they're both about the same.



...and they've both lost. Not in any way that says a rematch would be any different.



...and everything I've pointed out in your comments. You've said. Or implied.



Of course Jones could beat either of those guys, he already has. The same way he already beat Machida. Evans would probably lose to Machida again, and Machida would probably lose to Shogun again. Rematches end in the same way the first fight ended a very high percentage of the time.

So what percentage of the time do rematches go the same way? It's actually about 50/50. Look it up. Not just guys whose nuts are in your mouth but the whole sport. Did I ever call you a fool? No. Read the comment. You are a fool if you can't see why this is the only lhw match up right now. There is a clause in champs contract that states he can not avoid, denie, or throw fights. So if he wants to duck who his employer tells him to fight he can give up the belt and move up to heavy weight. Or he can take a heavy weight fight and continue to fight who he is told at lhw and keep his belt.



Being choked for a few seconds (watch the fight again buddy) is no big deal. Most jiujitsu schools with any credibility and have a strong competition record will expect you know what it feels like to be choked out. In a controlled setting it is perfectly safe and has NEVER resulted in injury. Where as being knocked out or being caught in a joint lock or crank has. The choke looked bad because he was standing. If it were on the ground we wouldn't be having this discussion it would be a guillotine which always looks like it cranks the head. I just went to a sambo tournament where every one in the A division could use neck cranks and they looked far worse than anything jones did. Yet everyone walked away fine. Conversely I went to an amateur boxing match where two people left on a stretcher not being able to walk out of the ring.



Your opinions are pretty jaded and fighter centric. Sure I think machida deserves it more than anyone else but that's simple logic. Should machida have fought shogun yeah, he would be the crap out of him now anyway. Like I said shogun loopatrols half the man he used to be. His style makes him absorb too much damage.



Everyone here seems to disagree with you so you saying nobody wants to see the fight has no merit. Before you say something sociopathic like only you know what is right and everybody else is wrong think about the fact the everybody else watches pay pay per view and your probably going to buy the fight so you can see your boyfriend get all sweaty without his shirt on.



Then again none of this matters he will fight machida or give up his belt to people who will fight the best opponents. Oh and being afraid to loose to a guy who won't give him the biggest payout is ring afraid. Hence high risk. If he wasn't afraid he wouldn't have said that stuff. He would take the easy fight and move on. He is doing exactly what Fedor did. I see nothing wrong with it making money is fine, but it takes some of the sport quality away when people take fights they only know they can win.



Machida has changed his training g obviously to people with an eye for technique. He has trained a lot more wrestling which frees up his striking knowing he can out wrestle guys if he gets clinched up.



Will jones walk through machida maybe. I never said he wouldnt. Just that there is no logical other person to fight and he can't sit on the belt while the younger guys sort it out. It's bad for the UFC and they won't allow it.

I just did. In UFC history rematches have gone the same way 68% of the time. That's not close to 50%. Lets see where your numbers came from though. Because either A, you just straight up made those numbers up off the top of your head. Or B, don't know what an accurate comparison is.



Stop throwing out inaccurate information just because you have no clue what you are speaking on. There are clauses that champions look over all the time. Why in the world do you think Anderson Silva basically laughed off having to fight Dan Henderson a second time? Henderson had "earned " the fight by knocking out Michael Bisping. As soon as it happened Anderson said he should go and fight Nate Marquardt. White changed his tune, and agreed. This isn't some new thing.



You are the VERY LAST person to speak about fighters nuts anybody's mouth. You keep defending/pushing a fighter who was destroyed by the champion less than a year ago for a fight he hasn't earned. That exemplifies not only your ineptitude in judging match ups, but also your over infatuation with a fighter who is below Jones in the totem pole.



"Or he can take a heavy weight fight and continue to fight who he is told at lhw and keep his belt."



So basically what I've been saying the entire time. Ok, thanks for finally agreeing. BTW: He'd be fighting Shogun if he fought who is employer told him. His "employer" (which Dana is not) has changed his mind on this subject already on multiple occasions.



Don't need to watch the fight again buddy. Jones held on to Machida for over 5 seconds while he was unconscious in his arms. That isn't safe. Especially, when you take into account his unconscious head bounced off the ground when he was dropped (a dangerous part you tried to gloss over by saying oh i just looked bad).



And no. Not wanting to fight a guy who offers less money from other possible challengers is not afraid. No amount of nonsense you put down will change that fact. The idea that Jones just wants to only take fights he can win is astronomically idiotic (when trying to relay that as the only way he won't fight a guy he destroyed last time out). He's fought the best LHWs of this most recent generation in less than two year's time, and he mowed through them all. Him not wanting to fight a guy that will garner little fanfare (on top of already beating him handily), proves none of what you are trying to say. However, it does prove your over inflated ideals of Lyoto Machida's skill set. (and his "recent" training, which he's been coming and going from the US for training for multiple years now).

BTW: Everybody here agrees with you so you must be right? Are you really that stupid? First off, "everyone" agreeing with you is upwards of 14 people on this site of over 1000 regular readers. Secondly, the proof about Machida being his lowest championship fight already (on top of him already beating him once), proves more than anything this site could provide.

Wait when we are talking about masses buying payperview what are we talking about? Don't cry it's ok.

Don't cry? You imply Jones is scared of fighting a guy he already finished, and I'm crying. Right.

First off why don't you list the source of 68 percent. You are the one full of crap. I am talking about the sport as a whole. Secondly he has been officially told to fight machida where as a vague winner of shogun/ Vera was made. Does any one really want to see shogun gas in the first round and be beat up unmercifully. Maybe. I don't.



Second. No being choked out for 4.2 seconds does not damage your brain. Nor Being dropped (not thrown ) on a sprung floor (like in judo) does anything either. You look absolutely foolish here quite frankly.



Notice I have never said machida would win. Just he is the only choice until Gus and glover finish their fights.



My information comes from 15 years of competing in judo, jiujitsu, sambo and boxing. Fighters rise and fall and rematches have a 50/50 average in combat sports. 68 percent is not way "different" than 50 unless you are talking about a huge number. Unless you are terrible at math you should know this. So let's see out of say 20 rematches what would 68 percent be? About 13 that's what 3 more in your favor. Out of 40 6 more. Get a clue dude.

Hahahah, you want the source from me but yours is your "vast experience" in amatuer boxing and other martial arts (no real professional background. Again, riiigghhht.



So you wanna go with match. Out of the thousands of rematches in combat sports history what's the difference between 50 and 68%. that'd be 180. Big difference in that number. Using 20 as a number is completely inaccurate in trying to classify the amount of rematches over the past 20 years of combat sports.



Having your head bounce off the floor (whether springy or not) while your unconscious is extremely bad. Any sort of jolt/strike to the unconscious brain is not good. Saying I look foolish for saying that (then creating a scenario in which he could have been choked out on the floor), is ignorant.



Maybe Shogun will get beat again by Jones badly. However, he has just as much right to try again as Machida does. 2-1 since losing to him, and one of those fights is on a lot of fans lists for best fight of this century.

You tell me? I guess Fighters can't possibly learn from there mistakes. They always stay the same.



Machida is training in the U.S. now. And he put jones in plenty of trouble in the first round. You do watch MMA right? Fighters rise and fall.

Plenty of trouble: No, no where close to that. It was a close round that he edged. The second wasn't even close as he got dropped on the feet, crushed on the ground, then choked unconscious. That was less than a year ago.



It wasn't a mistake that beat him. It was a much better fighter.

Really? Because to me it looked like machida rushed in and got clipped with a strait right that knocked him down. The second round was close until then.



By the way shogun looked absolutely pathetic against jones, so did rampage, and rashad never put jones in any sort of danger.



I guess by your logic that leaves glover, or Gus. Two great fighters the masses have never heard of and would be a far worse pay per view draw.

Machida didn't put Jones in any danger either. He edged a first round, then got destroyed in the second. Evans actually lasted the full 25 minutes.



Machida finished the fight against Jones looking dead. Not just broke down, or beaten badly. But he literally looked like Jones had choked the life out of him. That's pretty pathetic.



No, I think Jones should fight at HW. Like I already posted.

Cause heavyweights have such huge pay per view draws genius. Again you contradict yourself and fail to see reality. The only pay per view draw in heavy weight is Brock lesnar.

Yea, because JDS's recent PPV with MIr didn't beat out every other PPV this year outside of Anderson-Chael... oh wait... Not to mention JDS vs. Cain is the biggest watched fight in MMA history.



Contradict myself? You do remember who you're talking to right?

Jds vs Cain had nothing to do with the nfl right? Jds vs Mir was a pretty stacked card vs an almost Christmas machida jones with Tito and noguira.

Hahahaha yea. The great NFL lead in is what made people flock to the first UFC event on live network TV. Right.



JDS vs. Mir was an injury ridden card that Overeem ****ed with a failed drug test. Try again.



Actually, you might want to stop. Because you are getting destroyed.

Um it did and if you knew anything about ratings you would know that.

No, I was making fun of you because it did not. The NFL sponsorship of the fight pretty good, but the lead in was nothing spectacular. The main point is the fight went up against the second biggest draw combat sports wise in the world. A fact that usually skewes PPV buys/viewership numbers. It still beat out the Kimbo fight that had nothing opposing it.

Destroyed look at your weaks bro. I haven't done a single one either. You are being pretty narcisistic don't you think. Everyone in wrong but me.

OMG! 14 "weaks" bro! That means everybody MUST agree with you. I'm so narcissistic to be pointing out actual facts of the situation, and not things like "oh he looks so much better now".

or stop making fights so easy to predict, via your invincibility

Yes, there are two people in the main event. Meaning Jones should want to fight the best draw available.



Do something about it? Like what, beat a guy he destroyed last time? He is, he's stating to the media he doesn't think he should be fighting the guy he dropped to the floor unconscious less than a year ago. This is the same reason not many people gave a shit about Hendo fighting Anderson again.

Yeah except machida won the first round and was doing fine until he got caught. Machida would walk through the rest of the division and obviously stepped up his training and moved to the u.s. I would rather see that fight than jones slaughter a kid who would have even worse pay per view results.

Machida would not walk though the rest of the division (evidenced by his .500) record recently. He beat a guy that was a match up nightmare for him. His match with Bader, and Shoguns match with Vera does not prove anything about how a fight would end if they were to go at it again. Shogun bested Machida twice, and would most likely do it again if they fought.



They should finish their trilogy to see who gets a shot at Jones (or Hendo).

Ok I agree there. Machida would destroy shogun now. After gaining the belt every fight shogun has been in he looked bad in. And oh what's his record for his last 6 fights. Oh yeah. It's 3-3

Yes, because I'm arguing for another LHW to match up with Jones...

If Jones had such a finger on the pulse of the people, he would know that sponsers don't like arrogant drunks, who crash cars with two drunk woman with him. Nice family man Johnny. He maybe the most talented fighter in the UFC, but he will NEVER have the fan base of fighters with humility and authenticity. Everything Rashad ever said about him is the truth.

Yeah because he saw how much Fedor made with his approach and everybody cries about that. Even though Fedor earns more than just about anyone they were pretty low caliber fights. So which is it fight the best or take crap fights and make lots of money. what a joke.



Here comes the jones brigade to back him up. Probably the same guys who criticize Fedor.

We won't need to he's gunna be history after henderson is done with him. and for jons stupid ass comment everyone wants to watch you flights loyoto again

Schlemenko just stated that Jones hurt his shoulder, too bad oh well.

dkm- He does have his finger on the pulse (the internet is a pretty easy place to figure out what people pay for through PPV). His fan base is huge, and I'm pretty sure you don't matter to much in that count.



Oh, and lastly, sponsors? Do you follow MMA news? You do realize he just signed the biggest sponsorship deal in MMA with Nike a few weeks ago right.

Besides Mir and Nogueria it was not a great card. That is why the ratings were low. He assumes that everyone buys the card to watch him. "His lowest ratings"

I follow the news, and it may hurt your ego to know that I know as much as you do, I follow all the sites etc, Jones fan base is not there, he does not sell fights well, because he completely lacks charisma. Why was Greg Jackson telling him to go out and get some fans Johnny.

I do not count but millions of people just like me do, and you and all your posts and arguments on here..they do not count either,

Cheers

Looking over websites of 10,000-200,000 regular readers is not a finger to the pulse of fandom. This is something you need to understand when figuring out PPV buys, and actual followers. Jones has many followers outside of the hardcore MMA sites (something people in the MMA bubble fail to understand). If you knew "about as much as me" you would understand that.



You would also understand that casual fans do not regularly buy cards for "good fights". They pay for star names, and people who create drama. Some of the most stacked cards for hardcore fans have done absolutely terrible ratings. While most top heavy cards, with just one high profile draw, do great numbers.



However, I shouldn't need to prove anything to you. The fact that he just garnered the biggest sponsorship deal in MMA history should be all the information anybody needs on his marketable star power (where MMA is concerned). But if one cannot understand this it is on them, and their skewed perception of how business works.

If you were as smart and educated as you think you are..you would have gotten 1 sharp in your 500,000 words...everyone must be uneducated..but you.

I highly doubt I mean highly you have any idea of how business works Evan. Or you would understand wtf you are talking about. Like the NFL had nothing to do with the card. Do you understand demographics? Who do you think watches football. Now who watches mma? How many. Egative twitter feeds does John jones have? How about Facebook comments postings etc? Chances are you haven't a clue there big guy. Greg Jackson and Dana White do. They both know Jones is having trouble gaining fans.



Why the Nike endorsement. It must be how personable he is right? Nope it's because he is an American multi event champion in a sport that is becoming extremely popular and they want in. There is no other American champ. Gsp can barely speak English anyone can understand or he would be the guy. In fact he has more endorsements than jones. Just no commercials in prime time in the US.



It is extremely obvious you have little if any formal marketing training and are way out of league.

No, no, no, Jesus, no.



I'll explain this again, because you have me mistaken (which is partly my fault as I explained myself in an inconclusive way). I was not claiming the NFL's push of UFC cards (remember that multiple) did nothing for first UFC on FOX's numbers. Their demographics are near identical, and the crossover they would get from other persons is nothing but a bonus.



However, your explanation of that being a big factor, then conveniently leaving out the fact of Fox doing the exact same thing for every other card that has been on Primetime is glaring. Out of all the FOX cards thus far, Cain vs. JDS has been by far the most successful. Other events have been headlined by LHWs and LWs, with the exact same amount of push from FOX and the NFL (especially Davis vs. Evans), and they did a little more than half of the numbers Cain vs. JDS did.



You don't need any marketing background to understand this (although I do have Marketing experience in my professional life), so the thought that you would is telling.



"Nope it's because he is an American multi event champion in a sport that is becoming extremely popular and they want in."



Yep, and mainly that he draws attention. Publicity (whether its bad or good) is great for the bottom line. So whether or not a person brings out hate from a certain section of a fan base, he is still garnering a reaction. This is something Chael Sonnen, and more specifically Floyd Mayweather have understood over the past few years. It doesn't matter if they are liked or disliked. It matters that they make an impact with a certain fanbase. I'd love for GSP to be the guy (Im one of the only ones to still defend him on here), but he wouldn't get it anymore. He doesn't make an impact emotionally with anybody. He does have more endorsements than Jones, just nothing close to the level of what Nike is paying out. That's half the reason Kawa never accepted deals with anybody else for Jones. He wanted to have a one (or two) big name sponsors. And it worked. Jones has the best Sponsorship contract now in MMA.



Side note: GSP already had the Gatorade deal which was huge at the time.



This all adds up to money. It doesn't matter if Jones has negative twitter feeds dedicated to him (or FB posts) which he most certainly does. It matters that he gets people to watch him, and whether those people who watch him want to see him get blasted (or want to see him win) matters not. They still pay their money.



Then again, if you had any sort of marketing background, I wouldn't have to explain these things to you.

There was only one fox card put on during the nfl season. So that doesn't work. Jon jones is no chael. He is an arrogant person for real and people know the difference between the comedy of sonnen and the awkwardness of jones. I give you an a for effort but you have a huge lack of knowledge in the working mechanics of fight sports. Hitting the mat with your body weight while unconscious from a blood choke is not the same as hitting the mat from being unconscious from a traumatic brain injury like a knock out. There are about 70 years worth of japanese science studies done on the effects of chokes. Just google it for gods sake. Ask a doctor I don't care how you find out but you are just plain wrong. Machida had no trauma done after the fight except for the laceration from an elbow. All the fighters get MRI s before and after a match.



I have plenty of professional marketing expierance having been involved early in the ASA. The point of this whole argument is your bitter distaste for machida has left you blind and ignorant to the fact that there is No One Else right now for jones. Shogun blows. He and Henderson looked sloppy and terrible in that fight. Just like Forrest and Bonnar or freakin fry and the Asian dude I can't remember. Was it exciting. Yeah. Was it technical. Not at all. Henderson and shogun will look like amateurs against jones.



I love hendo. He is my hero. But he has 25 percent chance of winning unless jones is becoming undone by his own making.

That's again, completely inaccurate. I don't understand how somebody that appears to try and act so old on here can't even be bothered to figure out when the damn fight was. Rashad Evans vs. Phil Davis happened on January 28th, and what was on Fox around the same time? Why that would be the NFL playoffs. What was on the week before the fight? That would be the NFC championship game. All are games that destroy the regular season in ratings. What this means is a much bigger audience was advertised to around the same time the fight was being hyped. So I will give you a F for effort, and actual understanding of the situation. Davis vs. Evans was a full card, that was advertised more than the HW title fight, and still didn't come close to drawing on the level of Cain vs. JDS. Your marketing experience, if it's so great, should make you understand when the actual NFL season ends.



Hitting the ground with your body isn't bad. Hitting the ground head first while unconscious is extremely dangerous (which is exactly what Lyoto did).



No, the point of the whole argument is you overrating of Lyoto's skillset mixed with actual accomplishment. I love Lyoto Machida, and have rooted for him in every single fight he's had in the UFC outside of Jones. He won me the biggest bet I've ever made when he tore apart Sokoudjou as an underdog. The problem is, he isn't on Jones's level. It's proven. He isn't terrible, but he isn't some shining beacon of the contender's list either. He's won 1 fight since his title try against Jones, and its no foregone conclusion that he would beat Rua (or Henderson for that matter) right now.



Takayama.



Lastly, you really wanna speak on MRI's given by State athletic commissions? These are the same guys that have found nothing wrong with James Toney, Chuck Liddell, RJJ, Jens Pulver, or Joel Casamayor before and after getting destroyed.



It's not out of the realm of possibility that Lyoto left the cage fine in his faculties. However, acting like it's a foregone conclusion isn't accurate either.

Really so who hosted the nfl playoffs at that time genius? Fox? Right. I thought not.

Dude you are an idiot. Being choked and falling down are not like having a concusion and hitting your head again. Please describe to me why it is so dangerous to fall on a sprung floor mat after being choked out? What exactly happens to the brain that is so dangerous ?

When your head literally bounces off the floor while it is in an inconscious state, or sem-conscious state, it exposes the brain more to concussion/traumatic brain injury.



It's not just his "body" hitting the floor lifeless.

Check the NFC games.



All caught up now are we?

Really? Fox hosted the nfl playoffs a week after they ended?

No, but they hosted them the month prior and every weekend before that for the regular season. Marketing isn't done on the big boy scale a week before the fight only. Do you understand that, or are you just looking for a way to continue this nonsense?

Bingo! The guys a clown who can't be bothered with reality.

First off, I have multiple people who have "sharped" my comments on this thread. Multiple is more than "1".



Secondly, even everyone who reads this thread is no more than a mere sample size concerning all fans (casual and hardcore) when speaking about MMA.

You're all wrong, now go give blood and do something truly useful.

I got too much Pimp in my blood, it will be an outbreak of strangers slap'n whores & slam'n cadillac doors.

I f**king knew it!!!

Just send in the Sonnen

That's the stupidest thing ever written.....Lebron can't beat Jon Jones.



......but Chuck Norris, Vin Diesel, Johnny Knoxville,and Bill Brasky can.

can't be too concerned about money if he signed a deal with nike for $20k?

20K? you sure about that? 20K is a decent amount of money, but nothing spectacular. If he signed with nike for 20K i would fire his manager.

yes fire his manager because 20k for doing literally nothing but wearing nikes clothing is a terrible deal. people in africa cant afford to eat but jon jones is ONLY getting paid $20,000 for wearing clothes WTF only $20,000 that is absurd!!!

It's 20k a fight isn't it? The sponsorship is handled just like golf. The more you get on tv the more 20ks you get. And at this level Jon Jones should be receiving a (very small) percentage of the PPV. Even if it is small, every million PPV sees Jon sees a piece of it.

Well of course that was the lowest PPV out of those fights! He fought Shogun for his belt, and the other two fights had a lot of trash talk leading up to them. I see his point on the high risk/low reward statement but that's it. This will continue to be a problem in MMA if ratings percentages are incorporated into a fighters earnings. Your a fighter man, do what fighters do and try to be the best ever by beating everybody they put in front of you. It's not like you're starving

"I don't want to fight Lyoto Machida. He was the first guy to actually punch me hard in the face. No one wants to see me fight Lyoto Machida. I don't want to fight Lyoto again and possibly be challenged. Lyoto is high risk and low reward."

That makes more sense to me.



Although....I don't see why he wouldn't want to fight a guy that he would more than likely steamroll, get an easy paycheck, and add another W to his list. sounds more like win-win to me.

Haha exactly what I was thinking. I can't believe everyone that's already defending his statement. What happened to fighting whoever the UFC puts in front of you? Everyone in that division right now is high risk low reward.

He said he didn't want to, not that he was refusing to. I interpreted his comments as, "Lyoto surprised me, and there's every possibility he could do it again, whereas Shogun and Rampage never got near to hurting me. He and Rashad are the only ones who really managed to do anything to me, and at least I got a decent paycheck while fighting Rashad. Look, a lot of people don't like Machida because of his past point-fighting, and he isn't the best at hyping a fight, which in the end hurts my paycheck. I don't mind taking a more difficult fight, but why do it for less money?"



I don't think that Jones would mind fighting Rashad again, despite the fact that he couldn't finish Evans and took multiple, solid shots to the head in their fight that wobbled him. And he isn't exactly ducking Machida, just voicing his displeasure.

Nice call j. I agree 100 percent.

Even after crashing his car like an idiot (something tells me he could have afforded a taxi), which has admittedly placed some degree of constraint upon his financial situation in comparison to what it might NORMALLY have been (in terms of endorsements, for example), this excuse still strikes me as pretty weak given his position. He's the champion, and if Lyoto is placed in front of him as the challenger (particularly given the fact that Lyoto seemed quite capable during their first encounter - unlike most of his other challengers - until he got caught in a vicious guillotine) he really shouldn't be using the fact that the PPV draw might be comparatively weak as a means of escaping the fight altogether. I understand the logic supporting his argument; I just think it's flawed, especially given the extenuating circumstances involved.

That makes no sense at all. This fight with Machida could well be the biggest PPV draw for Jones.

Well bitch, I mean....Bones stfu because your not Andy yet to be picking fights like that.....in a couple of years maybe.....War anyway!!!

"plus he's a tricky fighter" aka he is the only fighter to come close to giving me a problem in the cage so i'm looking for someone i can beat easily

"He's my lowest PPV draw"



Well that's a low blow…



Bones, if you want a crazy PPV draw, GO UP TO HW AND FIGHT OVEREEM!

Otherwise stfu and focus on Hendo first!

these kinds of comments are just ridiculous

Well good thing for the fans he will be fighting Machida whether he wants to or not. Unless something changed since White said he got the next shot.

Isn't he already rich enough to not care that much about money? And don't the best want to fight the best? I cant believe he actually mentioned that he was basically he hardest competition and that was a reason he didnt want to fight...

So let's recap Jones is having a twitter war with Sonnen and now is is talking about not wanting to fight Lyoto.... Has he beaten Hendo yet? All this distraction could cause Jones Because IF he gets beat I'm dead set sure he will fight who ever they put in front of him.



Hendo first then talk sh1t later...just my 2 cent.

I can't say I'm excited for a rematch....machida's a great fighter but his style is always hit and run....



I'd rather see a guy he hasn't fought get the shot. After all he was spectacularly finished.

They should have put Chael vs Machida and waited for the outcome. Let Jon murder some real challengers that deserve it based on recent fighting and not popularity. Gustafson would be my next choice to watch him fight. Meanwhile Chael Vs Machida takes place and decides the nonsense for us.



As much as I like Machida, Shogun, Rampage, or Rashad. None of them showed enough light to deserve immediate rematches like this without giving the new challengers a shot.

After all, It's not like any of the fights were Frankie Edgar fights where as much as I didn't want to see all those rematches, it was the only choice due to closeness.

So what Jones is saying is that he wants easy fights that make him lots of money, no matter how you look at what he is saying that is unquestionably what he meant. Lyoto is still the only fighter to take a round of Jones so obviously its the most logical rematch but Jones obviously doesn't care about that.



Also how exactly will this work with up an comer like Gustafsson? there is no way Gustafsson is going to pull the numbers that even Lyoto does.

edition: This seems like such an incredibly slippery slope to go down, if we start putting on fights for ppv numbers instead of who deserves it the end station is what happened to Japanese MMA with that baseball guy fighting.

If MMA goes down this road, it will be just like boxing where everything is all about money.

except mma kicks boxings ass cause its never as boring as a boxing match and theres usually plenty of competition and ew contenders.....Gustafsson deserves it

The forgotten man in this LHW mix up is Phil Davis..

Lyoto has looked tohavethe best chance. He hit jones pretty solid in that fight & no one else has done it. He's from Greg Jacksons Camp of course he's gonna start playing it safe...

something Nick Diaz would say