Dana White: Not Going To Be a Bonus Nazi

Dana White: Not Going To Be a Bonus Nazi


Quoting Dana White, to “MMAjunkie.com”

July 1rst:

“You don’t like the structure? All right, we’ll pay the lower-level guys more money – no more f***ing bonuses. You guys come in, you negotiate your contracts, and we do away with all bonuses. That’s what I’m thinking about doing. The bonuses are something we’ve been doing out of the kindness of our f****ing heart, it was something we liked to do. Apparently, people don’t like it. They want the lower-level guys to get paid more money.”

July 16th:

“At the last press conference (UFC 162), I told the press we’re not doing away with the fight-night bonuses, after I said I got a lot of feedback. The fighters want the bonuses and they want the discretionary bonuses to stay the same. So that’s that.”

In a tad more than 2 weeks, UFC president Dana White has gone from threatening to become the “bonus Nazi” (no bonus for you) and dispensing away with the convention of handing out post-fight cash bursaries for feat of the night performances and has instead, decided to maintain the status-quo.

In looking at it, it’s hard to believe that White was ever (really) serious about ending fighter bonuses and that the whole thing seemed to be more the reaction of a King who had been told an ugly truth, as opposed to it being a legitimatel methodology for dealing with the issue.

White said that he reversed himself, because he “got a lot of feedback.” Fair enough. However, Dana mentioned nothing in the way of numbers when discussing the feedback, nor has he offered up any of the names of the respondents.

I think it would be a reasonable deduction regarding feedback, that fighters who are earning the bonuses are positive and those that are unhappy with their earnings minus any bonuses, are either giving no feedback or recanting their previous statements; public or private. Subsequently, there is probably no negative feedback.

The net result is this, that with 2 weeks and 1 threat and as backed-up by his own (reinforcing) empirical data, White is implying that the (majority) of the fighters are happy with the status-quo and that for all-intents-and-purposes, it’s the fighters themselves who have resolved the issue and not White, by decree.   

As we are unaware of how much money is doled out by White in the locker-room or in any side deals, it’s hard to make a definitive call on fighter pay and whether or not it’s fair.

However, what can be said is this that if there was a problem then there still is, for nothing has changed. Second, as there are more fighters than bonuses and not everyone is getting financial pats-on-the-back in the locker-room, then I fail to see how the “a lot of feedback” could have been either universal in its praise, nor how it could have been the majority view of the fighters.


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  • http://lowkickmma.com/author/Entity Entity

    Oh come on Baby Hitler lol

    • http://lowkickmma.com/author/nochoice nochoice

      The bonuses was something we did out of the kindness of our heart, apparently people don't like it!!?????
      SURE DANA, political bull, it's about the low pay, not about the bonuses!

  • http://lowkickmma.com/author/enjoylife321 enjoylife321

    This is the biggest diversion tactic ever employed by the UFC….end result, most guys are underpaid and nothing has been resolved…

    Noone is happy with the pay structure except the chuck liddels of this world.

  • http://lowkickmma.com/author/dropkickmurphy dropkickmurphy

    There will be a fighters union..where there is smoke there is fire. This is why he is backtracking.

  • http://lowkickmma.com/author/jmedno5891 jmedno5891

    Dana White: out of the goodness of my f***ing heart I've decided to not take away the bonuses. You guys can thank me later.

  • http://lowkickmma.com/author/matt1926 matt1926

    Brian why do you hate the UFC and Dana White so much? I know from reading several of your articles that you don't think the fighters get paid enough but if you believed the things Dana said about it (which you obviously don't) then you wouldn't have such a negative outlook on it.

    • http://lowkickmma.com/author/BrianCox Brian Cox

      Matt…I do not hate either the UFC or Dana.

      I also made note of the fact that I don't nor do any of us have, a full-picture of the story regarding fighter pay, so it's difficult to say definitively what the real story is.

      That said, some reasonable conclusions may be drawn from it all and I think that's fair.

      I realize and appreciate that the UFC is a private business and its owners free to run it as they see fit, but fans and media are nonetheless, allowed to speculate about it. That's all I'm doing, here.

      I mean none of it as a personal attack or a business attack, but I think it's fair to raise the questions and yes, from what I can see (not know) fighters seem to be under-paid and I do believe that their compensation packages should reflect some of the UFC's other revenue streams. In particular, the repacking of fights for re-broadcast or sale.

      My questions about fighter pay, would also be my only true "negative" on the UFC and even that, is nothing more than questions and raising the issue. Other than that, I think it's an awesome organization and White a business genius and visionary. I don't agree with him on everything, but as a general rule I give him high marks. On a small issue, I think he could do without the excessive use of profanity when speaking, but that's me.

      Other than that Matt, I love the UFC and have the bills and fond memories to prove it.

      I also love and respect the fighters that the UFC has introduced me to and more so than the promotion, itself, for they are the promotion. I would simply like to see them doing better then what I "think" they are.



      • http://lowkickmma.com/author/matt1926 matt1926

        Fair enough bro. Thanks for the explanation. Keep up the good work.

        • http://lowkickmma.com/author/BrianCox Brian Cox

          I meant to add…in terms of the headline, I couldn't resist and it was meant as a joke.

          Cheers again, Matt and thanks.

      • http://lowkickmma.com/author/enjoylife321 enjoylife321

        @Brian….I don't fukin appreciate Dana White's filthy ***-wiping, snot slanging, ****-spitting,***-grinding,terd-eating language.
        He should act with some dignity and respect when using language.

        • http://lowkickmma.com/author/Entity Entity

          He has to act tough, since we never saw Dana in a fight.

  • http://lowkickmma.com/author/bananaboyz69 bananaboyz69

    **** this baldhead bully