MMA fans will be treated to a huge fight at UFC 168; the rematch between Anderson Silva and Chris Weidman has fans in a state of mania and will likely be the biggest ever draw in the UFC’s history. Weidman scored a spectacular victory over the GOAT at UFC 162, smashing Silva and his mythical aura in a shocking upset.

The bout at UFC 168 is being hailed as ‘The Spider’s’ return to prominence, at least among his fans and will serve as a great end to a fantastic year of MMA. UFC President Dana White recently ruffled feathers of fans by declaring that UFC 168 PPV prices will surge to $60, is this business acumen or a blatant attempt at fleecing the buyer?

Although only a $5 increase in price, it is a significant jump in my opinion. DW spoke at the UFC on Fox 9 PFPC to explain the rise in cost:

“It’s just for that fight,” he said. “Some guys got together in the office and decided to do that. It’s five bucks, Get a couple more friends and have them come over.”

This may not come as a shock to a lot of us that already know that the UFC/Zuffa is a business; henceforth they are required in their roles to increase profits. My question is will the extra increase create more profit or alienate the faithful buyers in the MMA fandom?

The UFC brass have not always been known for their coy business tactics, in fact it is quite the opposite. (Alleged) Aggressive  tactics have led to Zuffa consuming pretty much all the competition and now a price hike for what will undoubtedly be a hugely profitable card without the extra five dollars.

I’m not sure that I agree with the tactics the UFC brass employs, but the latest hike in price may prove to be a big short-term profit builder. What do you think?