Fighting Words with the UFC Owner Lorenzo Fertitta

Posted on March 6, 2011, 06:09 AM by Anton Gurevich
> Cool 28
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> Poor 6

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  • suckapunch
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    hard to believe dana once had hair

    Reply 2 years ago
  • Krogan
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    Yeah back when he was trying desperately to get Pride to co promote with them.

    Reply 2 years ago
  • D santana
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    Well i believe Dana may choose to shave his head bald much like Steve Austin,

    Reply 2 years ago
  • Rane
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    Lorenzo = CLASS!

    Reply 2 years ago
  • garry_blackbelt
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    yeah too bad sum of that wouldnt rub off on white!

    Reply 2 years ago
  • garry_blackbelt
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    lol...! dana s daddy! dana s right hand man ! i still think dana would blow lorenzo ! if he wanted him too !

    Reply 2 years ago
  • garry_blackbelt
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    lol... dana s right hand man! bet dana would blow lorenzo any time !

    Reply 2 years ago
  • David Saucier
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    looks like pride did him a favor then

    Reply 2 years ago
  • whitey
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    Stand up guy, great interview

    Reply 2 years ago
  • MereDictum
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    Straka is such a tool. He looks like a little kids trying to play dress up in his stupid looking 3 piece suit. He needs to pay the few extra bucks and get his stuff tailored rather than buying off the rack at Men's Wharehouse.

    Reply 2 years ago
  • slickrick
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    Very true lol. He also constantly nods his head when he's listening to what Lorenzo has to say.



    .. Lorenzo on the other hand seems like a very intelligent and nice guy ... and he also looks ripped ... his biceps seem massive!

    Reply 2 years ago
  • Gabe
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    Man, Lorenzo's cool and really down to earth.

    Reply 2 years ago
  • mmauk
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    Good interview, it's very clear he's the calming inflluence on Dana. Found his comments about the UK strange though as the ceo he doesn't know that UFC was on BRAVO in the UK when Tito was the champ and that was a long time ago I remember watching that Shamrock v Tito fight on BRAVO too.

    Reply 2 years ago
  • marno
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    i found mma on bravo man back when hughes was still the champ i remember turning it on and seeing arlovski pummeling cabbage up against the cage blew my mind

    Reply 2 years ago
  • TDraGon
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    wow good interview,agree with the suit,looks ridiculous on him

    Reply 2 years ago
  • D santana
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    Great Interview Lorenzo is a Really smart Generous and Nicest Human beings you will ever meet, very Serious and Smart Personality much Like Me, Cool,

    Reply 2 years ago
  • codemaster
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    I enjoyed this interview--Lorenzo is intelligent and well-spoken--Dana may be the promoter extraordinaire, but Lorenzo is the solid businessman behind the UFC.



    Whether its Dana's influence or Lorenzo's or both, I have always liked the way the UFC answers questions directly, and does not duck the question. It is an uncharacteristic honesty that one finds rarely in other sports or life in general.



    Sports media still don't get it. I suppose sites like LowKick and other MMA sites should be grateful. Ariel Helwani, Inside MMA and a plethora of other non-traditional sports reporters and analysts have been first and best at reporting this new sport without much fear of competition from traditional sports reporting. It still amazes me that traditional sports orgs don't leap on the gold of MMA--their reluctance goes way beyond smart business and ends up being merely stupid bias.



    Lorenzo has been the one behind acquiring the right kind of help to grow the business. The UFC hired the former Candadian Football League commissioner, Tom Wright, in Toronto to represent the UFC in Canada. Within months, the UFC was sanctioned in Ontario. The UFC had been trying for years to get MMA legalized in Ontario, Canada. Tom Wright had existing political contacts, and he knew how to lobby the right people. +1 Lorenzo.



    They hired Mark Fischer to take over their Asia operations. Fischer made the NBA popular in Asia returning billions in revenue--he knows all the right people to lobby, how to do business in the variety of nations there. I see things amping up in Asia in the near future. +2 Lorenzo.



    When Dana fired John Fitch and other AKA members because they questioned giving up rights for the rest of their lives to their images for games and action figures, Fitch called Lorenzo, and he smoothed everything out--finding an amicable solution to all parties.



    I think everyone forgets Lorenzo's contribuiton to the UFC and MMA in general because he usually takes a back seat in the publicity aspect of the UFC.

    Reply 2 years ago
  • SHAKEZULA
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    That pic of Dana Frank and Lorenzo looks like a multi partner gay couple haha.

    Reply 2 years ago
  • TarrantulaBdawg420
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    I truly believe at this point Lorenzo doesnt really care about seeing the best in the world fight eachother in the UFC. He only in it for the money thats why they had to put Dana White as the CEO and its also why he bought PRIDE fighting championship. Heres a better idea: Joe Rogan new CEO and matchmaker for the UFC. Maybe Bas Rutten instead of Mike Goldberg

    Reply 2 years ago
  • houstonhardhitters
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    bud light

    Reply 2 years ago