Dana White made the right choice by bringing Brock Lesnar to The Ultimate Fighter

Posted on January 13, 2011, 08:48 AM by Anton Gurevich
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UFC President Dana White announced yesterday that Brock Lesnar and Junior Dos Santos will be featured as coaches on the upcoming 13th season on the Ultimate Fighter. The show will start its airing on March 30th, as the Finale is expected to take place on June 4th at the Palms Casino in Las Vegas, Nevada.

One of the most interesting thing to see was the criticism some of the fans had for announcement of Lesnar as a coach. Many fans voiced their opinion, stating that the 5-2 former UFC Heavyweight Champion is not experienced enough to teach TUF'ers anything about MMA. This criticism would have some basis only if the Ultimate Fighter was some sort of a professional reality show (the term itself is ridiculous), or had any influence on fighter records or careers outside "the house".

TUF was never about how good you are as a coach. It's all about entertainment that brings the casual fan to the Spike TV screen every Wednesday night. We all have seen what the appearance of Kimbo Slice combined with the trash talk between Rampage and Rashad Evans did to the embarrassing (from a professional standpoint) TUF: Heavyweights show.

More than this, how come everyone decided Brock Lesnar is a poor coach? I guess it's thousands of people who train with him on daily basis, who have the legitimacy to claim who's fit to be a coach, and who's not. After every TUF season, fighters and coaches are trying to explain the viewers that it's nothing but a reality show.

Here's a very interesting interview with Frank Mir, who perfectly explains what TUF is all about:



The announcement of Lesnar and dos Santos as coaches proved Dana White is pure genius. If there's someone who can bring more casual audience to watch the UFC product is Brock Lesnar. Former UFC Heavyweight Champion is a true entertainment professional, who knows exactly what the casual UFC audience wants to see. The idea of watching 300-pound Lesnar going crazy because one of his fighters lost a fight should interest every fight-loving 18-35 SpikeTV viewer out there.

Marketing-wise, Lesnar is a much bigger draw than GSP and Anderson Silva. Silva and GSP never broke the 1 million PPV buys (serving as a sole headliner), while Lesnar did it twice by himself this year with UFC 116 and UFC 121. Anderson Silva + BJ Penn combination at UFC 101 and UFC 112 provided approximately 1,300,000 PPV buys, only 150,000 more than Lesnar did on his return fight against Shane Carwin at UFC 116.

Yahoo! CageWriter's Steve Cofield brings more on the issue:



So whether the "hardcores" like it or not, Brock Lesnar's presence is a key factor in expansion of the sport to new audiences. And between us, after defeating the likes of Randy Couture, Frank Mir, Shane Carwin and Heath Herring he deserves his respect as a Mixed Martial Artist. It's a necessary step for resurrecting the image of Brock Lesnar as a fighter, and building Junior dos Santos as a contender. So all we have to do is relax, and enjoy what will surely be a "Brock Lesnar Show".


Comments

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  • badblueboy
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    it's obvious that ufc is trying to take away some hype from strikeforce gp, with brock as a ''biggest draw in mma''.... so if dana white says one more time that SF is the minor league he is full of shit... he wouldn't do this if he realy belived that....

    Reply 2 years ago
  • ivandrago
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    in my opinion thats bullshit. I don`t think that dana white made Lesnar a TUF coach because of the Strikeforce HW Tournament. I don`t even see what the one has to do with the other. The UFC is th UFC and Strikeforce is Strikeforce. And Lesnar was in the discussuions to coach against MIr, long before Strikeforce announced their Tournament, which, by the way, is going to be awesome.

    Reply 2 years ago
  • David Saucier
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    You guys need to calm down, and give the guy a chance, he may be a really good coach or motivator, or he may not be, we have all seen with that it dosnt matter who these coaches are, Its about the trainers the bring in with them, look at last season GSP said he wasnt even going to coach he was going to train with the guys. No one bitching about GSP's coaching. I would be glad to see Lesnar do the same and train with the guys he needs all the extra training he can get.

    Reply 2 years ago
  • D santana
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    Well if cain ia gonna be out til october, and Just so junior doesn't have to wait til then to get back in the octagon, and Brock who is a former champion beating mma legends like mir and Couture, Dos santos will have a Great opportunity to coach TUF and have the oppotunity to out box lesnar like valasquez did, so love it or hate it , This decision by Dana will make up for cain being out for so long with a shoulder injury,

    Reply 2 years ago
  • WES22
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    FRANK JUST TO LET YOU KNOW IS: CALL OF DUTY MODERN WARFARE NOT ENDS OF WORLDS LOL!!!

    Reply 2 years ago
  • Hit2Hurt
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    i don't see why it matters. yes, Strikeforce is like the minor leagues compared to the UFC. But yes, all the no name promotions are minor leagues compared to SF. But it doesn't matter. Brock being a coach is all about getting entertaining TV. And the highest ratings ever. Which is always going to be the goal when making TUF.

    Reply 2 years ago
  • Conan
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    SF Grand Prix was one of the reason why DW decided to do that. He did not want to loose HW division in 2011. I don't believe what DW says, it is in his character. He just can't stand other organization's success.

    Reply 2 years ago
  • Rigo
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    This article isn't great , i dont believe Anton wrote it.

    besides nothing will distract me from watching the SF tournament!

    Reply 2 years ago
  • mmauk
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    @conan

    While I agree with you about Dana liking to belittle and disregard other organizations, I don't believe the UFC go out of their way and adjust their plans to hinder other promotions simply because they need to. SF shortcoming over the last few years are down to the mistakes the have made themselves. If they had some form on continuity to their match making and momentum from show to show they would be in a much bigger than they are now. I would love to SF go bankrupt and see all their fighters join Bellator because with the MTV deal Blellator WILL have continuity and momentum.

    Reply 2 years ago
  • Joey Santosus
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    Maybe u should try reading it again... No where in that article did he say that you should choose one over the other. In fact, what he was alluding to is that maybe people should sit back and enjoy them both instead of bashing or picking one or the other. Hope that helps.

    Reply 2 years ago
  • Hit2Hurt
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    this is ridiculous. i don't even know exactly what dana said regarding stirkeforce and the heavyweight tournament, but whether he cares about trying to steal ratings or not is irrelavent. Dana probly knows that hardcore fans will watch both, cuz mma is mma. and strikeforce is at least at a high level with the guys in the tournament. But at the same time, he's right that they may as well be the minor leagues of MMA. SF's heavyweight division is the only division they have that people could even try to argue is comparable to a UFC division, as far as the top guys in each one. The only way to really settle it would be to let champs fight eachother but that won't happen. However I don't see anyone that is credible disputing that SF is like minor leagues compared to the UFC. I will watch their fights. And I will enjoy at least some of them. One of the guys from my gym John Rashard just fought in SF on 3 days notice. I believe it didn't go his way. But the point here is the UFC doesn't go getting their alternates without previous contracts, and has a deep pool to choose from in every division. No disrespect to John, 3 days notice is a hell of a risk. But I thought at this point we all knew the UFC was the big leagues. So I don't see where the debate is. SF is where you go when you've been cut from the UFC, or when you're still up and coming and on your way to the UFC. In any case, I can't wait to watch what happens with the tourney.

    Reply 2 years ago
  • badblueboy
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    i think you are wrong... and its not a bad think if he is doing tuf with brock because strikeforce is doing well, you gotta fight the competition, and this announcement definitely brought the spotlight back to the ufc... its a smart move

    Reply 2 years ago
  • Joey Santosus
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    I agree. TUF was obviously scheduled to go on before SF announced its "tournament." And as you said, Brock was already discussed as a likely coach. When u look at the current landscape of the roster, it just made sense. Now that he is not champion, and he is not sick, or any of that other stuff, it just makes sense to have ur biggest draw as part of ur reality series.



    I believe the only people who put so much emphasis on the UFC vs. SF is a certain group of fans. Obviously, from a business stand-point they have to acknowledge their competitors, but the UFC is light-years beyond SF in terms of brand recognition. There is no need for them to base any important decisions around what SF and Coker are doing. Hardcore fans fail to realize that casual fans, are CASUAL fans... Which means that they likely know nothing about SF or the announcement of the HW tourney.

    Reply 2 years ago
  • dray12
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    I'm definitely guilty of the last thing you said. But I do think considering the amount of people that subsribe to Showtime, they did get a fair amount of viewers there last event.

    Reply 2 years ago
  • Joey Santosus
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    I definitely agree... I am not saying that Strikeforce isnt successful in their own right. And just as you admit to being guilty, I am as well. All hardcore fans have a hard time seeing things from the casual perspective.

    Reply 2 years ago
  • Tincash
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    Dana pretty much bought Brock out from making the decision to do WWE wrestle-mania. Im sure hell get good $$ for TUF.

    Reply 2 years ago
  • pound4pound
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    The HW tournament rumor was out before they started talking about Lesnar as a coach...

    Reply 2 years ago
  • Madnessstill
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    Yea the 2 things aren't connected, there was just nothing else to do with brock, and dos santos wants to fight so why wouldnt you make this deal really? I don't think it was a conspiracy, it was the only thing that made any sense

    Reply 2 years ago
  • badblueboy
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    they could make the fight without them coaching tuf, in my opinion dana just wants the attention back to the ufc...

    Reply 2 years ago
  • Joey Santosus
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    Yes, but they needed coaches... Of course they wanted attention for their show. Thats the idea regardless of what SF, Dream, Bellator, Sengoku, Shark Fights, or any other promotion might be doing.

    Reply 2 years ago
  • Lowkickdodger
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    The truth is that Dana likes to attack SF even if only hardcore fans are watching. He just doesnt like the comepetition, y would he always counterprogram their event? He wants the hardcore and casuals fans to talk about the ufc ONLYso its not impossible he made that move for that reason also.

    Reply 2 years ago
  • Joey Santosus
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    I can agree that its not entirely impossible... In the end we are all just speculating.

    Reply 2 years ago
  • hondata79
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    Brock can teach some wrestling and weight training, bring in Pat barry

    and a few other coaches for some strikes, he wont be a bad coach.



    Well no worse then Rampage, and everyone like him...

    Reply 2 years ago
  • Nik_Hulstein
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    I like your idea right there but i still dont like the idea of Brock being a coach on Tuf, it would of been cool if Cain was the next coach.

    Reply 2 years ago
  • UrHype
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    Actually Cain and his next oopenent.

    Reply 2 years ago
  • MAMBA24ILL
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    Dana had to do something after the announcement that SF made. He brought in his biggest HW draw. Good move especially with that rumors that Brock wanted out of the UFC.



    I'm wondering what Black House fighters will be helping JDS.

    Reply 2 years ago
  • Lowkickdodger
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    "The idea of watching 300-pound Lesnar going crazy because one of his fighters lost a fight should interest every fight-loving 18-35 SpikeTV viewer out there."



    Not me personally,if i want see drama i can watch New jersey housewives or something lol Lets see the quality of fighters they cast this time and it should bring interesting fights.

    We barely see the coaching on TUF anyway, anything interesting while training is often edited out. So basically the show is a success if they have good guys in and Brock destroying a few cardboard doors will not make up for it.

    Reply 2 years ago
  • theashark
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    Co-field is a ****ing ****..

    Reply 2 years ago
  • Kackvogel
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    i think this is the best way to make money with brock before he quits MMA.

    Reply 2 years ago
  • D santana
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    well dana did state one of the logical reasons why he brought brock to coach TUF is because simply brock was uncertain about his mma career and there were talks about him possibly going to wwe, but let's be honest , you can't be a full time mma fighter and be an entertainer full time, so Dana states since he's a former world champion and has accomplished alot in a short period of time he's been around mma so he sat down with him and says i can have you coach tuf with # 1 conter with JDS, and if you can get past him you'll prove to yourself especially that you deserve a rematch, like him or not Dana white cares for his fighters and makes there stay in UFC the best it can BE,

    Reply 2 years ago
  • AlexSayhi
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    Most people didn't criticise the fact that Brock will be a bad coach. They were mostly saying that this fight doesn't make sense in terms of pure rankings. This is purely and simply for money, period. And that's what people (including myself) were criticising.

    But having said that, i believe it will be a great season and I will sure watch it.

    Reply 2 years ago
  • Joey Santosus
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    Since when were rankings involved in choosing TUF coaches?

    Reply 2 years ago
  • UrHype
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    Though most are related to title shots

    Reply 2 years ago
  • AlexSayhi
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    In a way it is related to rankings, cuz nobody would watch a TUF if it was fighters out of the top 5 of their division... Imagine Stefan Struve and Kongo as coaches... Nobody would care. And i'm not comparing Lesnar to Struve or Kongo... just trying to explain my point.

    Reply 2 years ago
  • kinosis79
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    Mir made me like tuf even less if that was possible.

    Reply 2 years ago
  • MMALurker
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    interesting mir interview thanks for sharing

    Reply 2 years ago
  • UrHype
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    "Brock Lesnar's presence is a key factor in expansion of the sport to new audiences."

    Yep 1/2 of which will think that crap is real

    Reply 2 years ago
  • kinosis79
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    That's the problem, the new audience he attracts are what's ruining MMA.....not that those guys even know what MMA is.

    Reply 2 years ago
  • Lowkickdodger
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    Exactly ! getting wwe fans or retarted blood seeking fans is not what will make this sport more accepted and respected.

    Reply 2 years ago
  • Chocolat
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    If mma can be ruined, it's not going to be from what kind of fans Brock Lesnar can bring in. IF mma is ruined, it starts and stops with the decision the companies make and how they go about things.

    Reply 2 years ago
  • Madnessstill
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    Pfftt retarded blook seeking fans? So the guys calling machida boring or booing when two guys dont want to fight like chris leben are ALL lesnar fans? Yea i don't think we need to worry about WWE fans dumbing anything down

    Reply 2 years ago
  • Lowkickdodger
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    They r not all lesnar fans, i am talking about these guys who get into mma for the wrong reaons, freak show, blood, famous wwe superstar like lesnar.

    When lesnar becomes a well rounded mix martial artist, ill have no problem with him being hyped.

    Reply 2 years ago
  • Joey Santosus
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    The fact of the matter is that Brock is one of the most decorated collegiate wrestlers in all of MMA... Thats more than a lot of guys come into the sport with. Also, Lesnar is FAR from the first MMA/Pro Wrestling cross-over.



    I personally do not see the connection between pro-wrestling and blood-thirsty fans... After all, wrestling is fake!!

    Reply 2 years ago
  • Madnessstill
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    A ton of guys aren't well rounded, infact not too many guys are, most guys just possess two out of three disciplines. Look at the welterweight division, 4 guys can hug everyone else out and stay at the top with very little threat from the rest.



    Now isn't brock supposed to coach welterweight|? It's not exactly like he's out of his element

    Reply 2 years ago
  • Lowkickdodger
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    @joey, i know about his wrestling credentials and its cool but this is not the reason y ppl tune in to watch him. Some ppl just want the circus out of mma, wether its blood or a giant like brock running like a bull to destroy his opponent.

    Anyway i dont care abt tuf personally, but i am not ok with matching him with the top guys yet. He had success against Mir and Carwin but we all know what really happened. Cain beat him up and exposed him, a defeat like that should not get him to JDS. This is ridiculous.



    @madness i dont know a lot of one dimensional wrestler who would start dancing and cover and get destroyed so easily in the first round. The fact is Lesnar is the only guy thats so good at one thing but sucks pretty much at all the others. dont tell me his jits is awesome pls.



    Lesnar is not ready and when a fighter has good TD defense, lesnar has no tools to beat him.

    Reply 2 years ago
  • azzkika
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    It is fake, but I bet wrestling has more serious injuries than MMA.

    Reply 2 years ago
  • griffin
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    this was the right choice by Dana from a financial point of view but hes always talking about how he does wat the fans want and personally this is not wat i want

    Reply 2 years ago
  • taz
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    just because this isn't what you want doesn't mean no one else wants to see it.

    Reply 2 years ago
  • TwA
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    i would rather see coaches coach on the show than fighters they should come in to help but if they are trying to find new talent and do the best job at helping the guy's on the show then why have them coached by a bunch of dumbass's like last season gsp's team clearly had an advantage due to gsp's coaches and koshecks team was basically training themselves this show is supposed to be about the fighters than the coaches

    Reply 2 years ago
  • taz
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    why are so many people saying this is a bad choice, they haven't even started filming it yet, this is exactly the same people that say a ppv event or a fight will be bad before it happens, there are alot of idiots that follow mma.

    Reply 2 years ago
  • Madnessstill
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    If people think this will be worse than tito vs chuck or even drawing out another GSP rematch like we just did they aren't worth listening to

    Reply 2 years ago
  • Conan
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    If it goes this way, that people like to watch Brock, not the real fighters, it will become the real freak show. I believe that it is better to promote the real fighters and eventually, they become more interesting to watch than some Brock, Kimbo etc. It is killing the sport in it is development.

    Reply 2 years ago
  • mousasi
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    They should have learned from last season that it takes 2 to trashtalk. Nothing against St. Pierre, but if Kos were matched with someone who could talk shit back to him, it would certainly make better TV.



    If Lesnar decides to trashtalk JDS, I somehow don't see JDS retaliating with his limited english.



    This season, I will be tuning in only for the last 15 minutes of the show.

    Reply 2 years ago
  • codemaster
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    From what I heard, Brock has one fight left on his current contract and not being a champion, he has no strings on him after that fight. Also, I believe Brock is contractually obligated to do one TUF season.



    From Dana's point of view, if Brock gets defeated, then no problem if he fights for another promotion, if he wins, he cannot fight for the championship without signing another 4-6 fight deal with a champions clause. If Brock wins, and they can't cut a deal, then Brock is painted as being afraid to fight Cain again.



    This way, the UFC milks Brock for as much marketing muscle as they can before he leaves, or, they set up another contract with him to create even more PPV profits.



    Win win.



    As for TUF, the only thing I like about it are the fights, the rest is puerile, scripted nonsense.

    Reply 2 years ago
  • Conan
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    Or Brock will quit at the end of the TUF not to fight JDS.

    Reply 2 years ago
  • codemaster
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    As long as Brock has a fight left on his contract, he cannot work for another promotion. WWE for example.



    If Brock intends to leave, he will want to clear all the contractual obstacles to him making money outside the UFC. Apparently, the WWE was willing to pay him 2 million dollars just to participate in a single PPV event.

    Reply 2 years ago
  • UFC2011
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    I dont get how Brock gets JDS in number 1 contender fight after he just got destroyed by the champion . So if he wins and has made no improvement in his game . What happens ? He gets Cain to to "beat him into a living death"(ken shamrock quote)? . In my opinion they could coach and not fight . Maybe fight the loser of the Cain V and JDS fight that was suppose to happen . But who gives a fuk about what the fans want . Only positive is it ill come out to me an interesting ultimate figher.

    Reply 2 years ago
  • CageRage64
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    As a fighter, I personally think Lesnar has plenty to offer young up and coming fighters. He is not the most experienced MMA fighter, but look at his collegiate wrestling credentials alone. His determination and attitude count for a lot too. He may make a great coach and motivator. He knows how to overcome, and that's important. Love him or hate him, I think it's a good choice, and also a good pick for JDS to fight.....



    Just look at Rampage, great fighter, horrible coach. Only cared about winning, and did not give a whole lot of effort to improving his fighters. Kos was the same way, good fighter, not so great coach.

    Reply 2 years ago
  • 1meanguillotine
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    i bet all those guys got there fingers crossed sayin come on junior pick me

    Reply 2 years ago
  • rochefaton
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    To be honest, I'm not very excited about this match up as a #1 contender bout. It will be interesting to see the show, though. Mainly since JDS is just now learning to speak English and Brock seems to mangle the language more than speak it.

    Reply 2 years ago
  • SMB
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    i have to say, i cant stand mir, and i hope he gets smashed in every fight. But he has his point and i like the way he thinks...

    Reply 2 years ago
  • jeffriezel1
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    wow frank mir is the heavy weight champ of talking lol

    Reply 2 years ago
  • Rafael_Roberto
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    He should be brought to TUF as a fighter not a coach

    Reply 2 years ago
  • BigNog22
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    that show the HW division is not that deep, cause they weren't any other HW to take lesnar place.

    Reply 2 years ago
  • David.K
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    Brock acts as a coach to the guys in his gym, and apparently he's pretty good. He will help the tuf'ers with their wrestling, and he can and will bring in guys for striking/bjj/etc. So it's w.e, the tuf coach is there more for ent purposes and like big league motivation, not to turn them into protegees.

    Reply 2 years ago
  • TenderRainDrop
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    This perfect sense as a marketing tool. But it makes no sense as a way of improving these TUF cast as "MMA" fighters. All Brock can teach is wrestling. It's basically Brock's trainers that are going to be teaching these guys how to fight, not Brock. But me thinks this is going to be a funny TUF season to watch just because of Brock, and i'm excited to see what he'll teach 'em.

    Reply 2 years ago
  • mikebreeding
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    listen brock is my favorite fighter but i disagree with him being a coach horrible move and it really hurts as a huge fan of his to see this happen he's only got 7 fights and he got murdered last time he fought he's not ready for a Cain or a JDS he has to work very hard on hitting people standing up and more important getting hit standing up. He's got Pat Berry there but thats not enough he needs to go to other camps and work with some hardcore striking or he is gonna get killed again and i do not think i could take he pain of seeing my favorite guy getting his face smashed again. He needed to take on some less hard opponents before going right back in with the sharks unless brock takes JDS down and does what he did to Frank Mir i think it will be the last of Brock Lesnar which is for me walking in on your wife who's having sex with your brother painful. (i have never had that happen yet but sounds painful)....

    Reply 2 years ago
  • Cookie77
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    This exactly why Dana White made Lesnar a coach in TUF see how many people start to question Brock and his ability to coach? Well can you imagine the casual fan or even WWE fans when they hear that Brock will coach in the TUF? Surely they would turn the channel to just take a peek of this reality tv show and who know it could convert some non ufc or non mma watcher to the sport. I'm personally not concerned on Brock coaching ability I mean GSP did not do a lot of coaching when he was in the last TUF, he got all this other people to come in and do some coaching for him, So whats not to say that Brock wont do the same thing? What I'm actually concern about is JDS limited English and how can he convey his message to his fighter? I'm not being an a$$h0l3 it's just a fact that JDS can't speak english too well. Maybe JSD and Brock will bring in coaches that will actually coach the fighters and just front up to be the face of the show. I think it will boost JSD stocks to be associated with Brock (to the casual watcher of MMA i mean)

    Reply 2 years ago
  • mikebreeding
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    well i see your point and im not one of those blood thirsty fight fans i love the sport of mma, and enjoy watching all the elments of the game, but brock can fight just not at JDS or Cain's level yet

    Reply 2 years ago
  • postmortem
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    the only diffrence between hardcore fans and casual fans in my opinion is hardcore fans take themselves alot more seriously and tend to be prima donnas

    Reply 2 years ago
  • DELETE ME
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    I'm sorry Anton, most of the times I agree with your views but this is one of the times that I don't.



    Tuf, may have the stamp of a reality show all over it, but for most of the contestants is a once in a lifetime opportunity to start their MMA careers by getting coached and trained from proven and respected figures in the sport , or even by legends...at least that is what the show was mostly about until now.



    Sure, having a jackass like Lesnar as a trainer will bring much more $$$ in some people's wallets, but it does jackshit for the sport and those young contestants. I doubt if any one of them will look up to Lesnar for inspiration and guidance, because he simply lacks skills, legacy, and character.



    Also, it is somewhat oxymoron to say that TUF is just a reallity show when a big part of the current UFC fighters has stemmed from it.



    Also... Dana White... a genius??? Do I sense a little bias there???



    For those and for many other reasons, this time I completely disagree with your views on the matter.

    Reply 2 years ago