Dana White: Now is the time to deliverPosted on September 2, 2011, 07:02 PM by Trent Reinsmith
Most MMA fans fully immerse themselves in the sport. They may casually follow other sports, but for the most part MMA is the sport that they are truly passionate about. That passion can sometimes lead some of the more hardcore fans to believe that MMA is a mainstream sport, that it is already rivaling the popularity of the NFL, MLB, NBA and especially the NHL, but the fact of the matter is, it’s not.
One person who is fully aware that the sport is not mainstream is the President of the UFC, Dana White. During the media call to announce the UFC on FOX main event between Cain Velasquez and Junior dos Santos, White said, "We're not mainstream. Mainstream is when you walk down the street of any major city anywhere and ask them if they know what basketball is. That is mainstream. What we're getting here is we're getting the opportunity from FOX to become mainstream. Like I said when we announced this deal, we're not sitting around patting ourselves on the back saying, 'We made it.' Now's the time to work, now's the time to deliver."
The fact that White can bluntly state where the UFC stands as far as mainstream popularity speaks volumes. It shows that he is fully aware of how much the sport has grown in the last ten years, but it also shows an awareness that in the big picture MMA (and the UFC) has made minimal inroads as far as the general public is concerned.
The deal with FOX has the potential to put the UFC in the same conversation with the NFL, MLB, NBA and NHL and we will all get to watch it develop, something that just a few years ago seemed utterly impossible.
What do you think LowKick’ers, is MMA on its way to becoming a mainstream sport?
Further reading: Cain Velasquez vs. Junior Dos Santos to headline UFC on Fox Debut