Even if he won TUF or not, it's pretty obvious that good things are gonna happen for Kimbo. Why else would he be on this show & getting ads for Norton. And it's a big plus that he does come to fight, just like Dana likes. Dana's got to know he can make money by signing Kimbo & having him fight in the UFC or even WEC.
I think Dana put Kimbo in TUF first to work on his MMA skills befor letting him into UFC. If he had gone into the UFC stright of his loss to Petruzelli he wouldn't have done very well. I doubt Kimbo won/will win TUF but i sure as hell think it will make him a better fighter.