Bellator agree to a three year deal with MTV2Posted on December 14, 2010, 11:08 AM by Daniel Cassidy
As the company look to continue their current success, Bellator today announced details of a new tv deal with MTV2. Speaking just a few hours ago, company CEO Bjorn Rebney and MTV2's Eric Conte, SVP, Programming and Production, jointly announced the deal. The deal will last 3 years, and will mean the companys next tournament (set for March 2011) could now reach far superior viewing figures.
"MTV2 is the perfect home for the intense mixed martial arts action of Bellator," Eric Conte, SVP, Programming and Production, MTV2. "MMA is at the top of our audience's wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air."
"We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys," said Rebney. "With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters"
Bellator, which previously aired on Fox Sports Net, holds a unique 8 man 12 week tournament, within the chosen weightclass. The company is home to Ben Askren, Hector Lombard, Eddie Alvarez, Joe Warren, Cole Konrad and Megumi Fuji, amongst others. This past tournament (season 3) saw Zach Makovsky (Bantamweight) and Cole Konrad (Heavyweight) crowned as champions in their respective weight classes.